We change everything you know about consumer insights.

Rascasse ANALYTICS is an AI-driven consumer insights platform for brands, rightsholders and agencies that need to dramatically improve their understanding of consumers, competition and markets to transform customer experience and increase revenues.

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CLIENTS

Sony Music
MCK
andretti
padi
Infront
RB
DFB
VKB
WV2
Salone
MC
Omio
DK
FIGC
mtv2
Beiersdorf
Paulaner
cornelsen
vw
Dreamhack
Abus
Viessmann
FIGC

Our Use Cases

Audience Profiling & Personas

Build rich, behavior-based personas using real digital signals—not assumptions. Understand what your audience truly watches, buys, and loves.

Media Planning & Activation

Plan smarter campaigns with real media behavior. Know where your audience spends time—Spotify, TikTok, YouTube, Reddit—and activate accordingly.

Brand Partnerships, Sponsorships & Influencer Matching

Find high-fit partners, sponsors, and non-endemic creators based on shared audience interests—globally or locally, across brands, events, and influencers.

Location Planning, Tour Strategy & OOH Marketing

Target the right cities, zip codes, and regions with data-backed interest hotspots. Perfect for store openings, tours, or billboard placements.

Market Sizing, Market Share & International Expansion

Explore new markets, compare interest by region, and track Share of Search—your brand’s best leading indicator for market share and growth.

Programmatic Advertising

Uncover overlooked segments and lower CPCs by targeting deep behavioral traits—beyond crowded keywords and generic demographic filters.

GDPR-compliant

Using GDPR compliant data sources, Rascasse's technology means users can never be identified, allowing brands to get the maximum use of audience data without the burden of compliance.

No platform bias

Rascasse observes and measures interests expressed on all major social media, search and e-commerce platforms.

Comprehensive Global Coverage

With 300,000+ objects tracked across 160+ countries and 250,000+ zip codes, Rascasse offers unmatched depth and breadth for audience analysis, media planning, and sponsorship alignment.

Flexible and Fast Access

Whether via self-service dashboard, raw data/API, or tailored reports, users can access insights how they need, with quarterly updates ensuring data stays fresh and relevant.

Frequently asked questions

Why is it called "Rascasse"?

"La Rascasse" is a restaurant in Monte Carlo, Monaco, which lends its name to the famous Rascasse curve on the Monaco Grand Prix circuit. And to our company, which was founded as a digital agency in 2009 before we decided to fully focus on our insights solution in 2021.

What data sources are you using?

We are analyzing all major digital platforms, including social media (Facebook, Instagram, X, TikTok etc.), search (Google, Bing etc.), Wikipedia, e-commerce (Amazon, eBay etc.) and streaming sites (YouTube, Spotify, Twitch etc.).

What's the timeframe?

It usually takes 48 hours to set up your account and deliver data for your defined audiences. There is no field time.

How up-to-date is the data?

We are updating our platform quarterly to ensure you always have the latest insights to analyze.

Which countries are you covering?

We are covering 160+ countries. Since our system is based on Western digital platforms, we currently do not cover Mainland China.

Which audiences are possible to analyze?

Rascasse allows you to analyze virtually any audience based on real online behavior. You can define custom audiences using over 300,000 entities—across interests, brands, products, places, media, and more.

Get in touch with us.

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Offices

BERLIN (HQ)

Guten Tag aus Berlin. Hier entwickeln wir die Plattform und unsere globale Strategie.

MILAN

Buongiorno da Milano. Qui ci prendiamo cura dei nostri clienti con attenzione e passione.

MIAMI

Hello North America: Our exclusive reseller Van Holland Group is based in Miami.

PARIS

Bonjour Paris : Représenté localement pour des insights sur mesure.

SINGAPORE

Hello Singapore: Powered by our local reseller Teabreak for tailored audience insights.

STOTZING

Grüß Gott aus Stotzing. Von hier aus betreuen wir unsere Kunden in ganz Österreich – persönlich und effizient.

BOGOTÁ

¡Hola desde Bogotá! Desde aquí acompañamos a nuestros clientes en América Latina con cercanía y conocimiento local.

ANTWERP

Hallo vanuit Antwerpen. Hier staan we dicht bij onze klanten in België – flexibel en op maat.