Understanding Audiences. Making Better Decisions.

Rascasse is built on real behavioral data and digital search . We turn these signals into actionable audience intelligence for brands, rights holders and agencies — revealing how people actually behave across markets, media and ecosystems.

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TRUSTED BY

Sony Music
MCK
andretti
padi
Infront
RB
DFB
VKB
WV2
Salone
MC
Omio
DK
FIGC
mtv2
Beiersdorf
Paulaner
cornelsen
vw
Dreamhack
Abus
Viessmann
FIGC

How Rascasse Is Used
Examples of how audience intelligence supports real decisions.

Audience Profiling & Personas

Clarity. Understand who your audience really is — including interests, affinities and intent — to build meaningful segments for strategy, targeting and partnerships.

Demand, Trends & Opportunity Identification

Timing. Understand what matters now and where interest is growing to identify emerging opportunities and guide strategic decisions.

Partnerships, Sponsorships & Strategic Fit

Fit. Identify high-fit partners, sponsors or testimonials based on shared audience relevance — reducing guesswork and increasing strategic alignment.

Market Sizing, Competitive Context & Growth Potential

Prioritization. Assess market relevance and competitive context across regions to prioritize markets, assets and growth opportunities.

Activation, Media & Channel Strategy

Effectiveness. Understand where and how audiences engage to inform activation, media planning and content strategy.

Location Strategy, Events & Market Prioritization

Focus. Identify where interest concentrates geographically to support decisions around events, locations, OOH and regional rollouts.

What You Should Know

Privacy & Compliance

Built for privacy-first audience intelligence. Rascasse works with aggregated, GDPR-compliant data sources. Individuals can never be identified — enabling audience insights without compliance risk.

Data Consistency & Comparability

One consistent data foundation across markets and use cases. Insights remain comparable across audiences, regions and time — whether you analyze a single market or scale internationally.

Customization over Standard Audiences

No off-the-shelf segments. No one-size-fits-all data. Audiences are built around your specific brands, assets, markets and questions — not generic panels or predefined interest buckets.

Decision-Focused, Not Dashboard-Driven

Insights designed to support real decisions. Rascasse is built around strategic questions and use cases — helping teams move from data to clarity, prioritization and action.

Questions We’re Often Asked

How up to date is the data?

Data is updated on a regular basis, depending on market, source and use case. This ensures insights reflect current audience behavior rather than historical snapshots.

Which audiences can be analyzed?

Virtually any audience defined by interests, brands, topics, assets, places or public figures can be analyzed — as long as sufficient digital signals exist.

How are insights delivered?

Insights can be accessed through the Rascasse platform and shared in formats that fit existing workflows — including presentations or structured data exports when needed.

Is this suitable for custom or niche questions?

Yes. Rascasse is designed for custom questions and specific assets — not for generic, predefined audience segments.

Is Rascasse right for us?

If you work with audiences, markets or assets and need clarity based on real digital behavior, Rascasse is worth a conversation.

Which countries and markets are covered?

Rascasse supports analysis across a broad range of global markets. Coverage depends on digital signal availability; most international markets are fully supported.

How long does it take to get results?

Initial analyses and audience setups are typically available within a short timeframe. There is no fieldwork, panel recruitment or manual data preparation involved.

What data sources does Rascasse use?

Rascasse works with aggregated digital signals across search, content, media and the open web. The exact mix depends on market and use case.

Do you offer self-service access?

Rascasse combines platform access with expert support. This ensures analyses are interpreted correctly and aligned with real strategic decisions.

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Locations

BERLIN (HQ)

Guten Tag aus Berlin. Hier entwickeln wir die Plattform und unsere globale Strategie.

MILAN

Buongiorno da Milano. Qui ci prendiamo cura dei nostri clienti con attenzione e passione.

HOUSTON

Hello Houston: Powered by our partner Maximum Ventures across the U.S. market.

BOGOTÁ

¡Hola desde Bogotá! Desde aquí acompañamos a nuestros clientes en América Latina con cercanía y conocimiento local.

SINGAPORE

Hello Singapore: Powered by our local reseller Teabreak for tailored audience insights.

STOTZING

Grüß Gott aus Stotzing. Von hier aus betreuen wir unsere Kunden in ganz Österreich – persönlich und effizient.