Audience intelligence
Know what your audience does. Not what they say.
People tell surveys what sounds good. Their behaviour tells the truth. Rascasse reads 500,000+ data points of real digital behaviour, across brands, media, sport, music and places, to show who your audience is, what else they love and where they live: in 200+ countries, down to postal code, where available.
- Any audience, live in 24 hoursBrand, club, artist, topic or a niche like B2B buyers. No fixed panel cells.
- One method, 200+ countriesGermany, the US or Indonesia measured the same way, so markets compare directly.
- Inside Claude and ChatGPTAsk in your own words through MCP. The answer comes from the same data as the dashboards.
Work in the Rascasse Solution yourself, or let our team answer it as an Insights Report. Either way, bring one question: we answer it with your data, not with a product tour.
Many small signals of what people search, follow and listen to become one audience profile. Values shown are sample data.
Selected clients
Your market
Built for the way you work
Spend where your audience already is.
Choose the right partners, media and markets, and prove what your spend achieved.
→See howWin the pitch. Then prove it worked.
Win pitches and deliver client work with behavioural audience data, including our Pitch Service.
Pitch Service: we prepare the data for your next client pitch.
→See howShow advertisers what your audience is worth.
Show advertisers and partners who your audience is, and what it is worth to them.
→See howOne view of your fans. Three ways to grow revenue.
Grow three revenue lines with one view of your fans: sponsorship, tickets and hospitality.
→See howPlay the cities where your fans already are.
Plan tours, programme venues and sell more tickets in the right cities.
→See howUse cases
The questions we answer
Twenty-six decisions in eight areas. Pick one.
- Audience ProfilingWho is our audience, beyond the obvious?→
- Segmentation & PersonasCore fans or casual fans, women, Gen Z, premium buyers: who exactly, and do our segments hold up?→
- Cultural RelevanceWhich values and milieus shape our audience, and how culturally relevant are we?→
- Benchmarking & Head-to-HeadHow does our audience differ from others, and from country to country?→
- Market Sizing & PotentialHow big is a market or an audience, really?→
- International ExpansionWhere abroad is the demand, and which market should we enter next?→
- Location PlanningWhere should we open, play or host?→
- Local Targeting & OOHWhere does our audience live, by postal code and drive time, and where do we put our posters?→
- Sponsorship Matching & PitchWhich brands have the strongest reason to sponsor us, or which property should we sponsor, and how do we make the case?→
- Sponsorship ActivationHow do we activate a partnership: shared interests, themes, creators, channels and places?→
- Sponsorship ImpactDid the sponsorship work: search, match day, followers?→
- Brand Partnerships & Co-BrandingWhich brand complements ours, beyond sport?→
- Tour PlanningIn which city and which venue will an artist sell tickets?→
- Event & Venue ProgrammingWhich artists and events draw a crowd in our market?→
- Ticket SalesWho buys tickets, where do they live, how do we reach them, with which partners and bundles?→
- Hospitality & Premium SalesWho buys boxes and VIP packages, where are these companies and people, and which partners do we bundle with?→
Two ways to work with us
Use it yourself, or let us answer it
Many clients combine both.
Start with a Proof Case
One question you care about, one market, a fixed scope and a fixed price. The result is presented to the people who decide. If you continue, the Proof Case is credited against the Annual fee.
Updated quarterly, with 4 to 10+ years of history. AI-based analysis of aggregated digital behaviour signals, not surveys.