Mindsets
Understand within which sustainability topics are most relevant for your audiences.
Values & Needs
Are you wondering if your audiences is into sustainability? You will get the answer!
Audience Profile
Understand what your audience is all about – without uploading own data.
Mindsets
Uncover your audience's psychographics and personality traits to optimize your communication strategy.
Brand Affinities
Recognize co-branding opportunities and understand which brands are influencing your audience.
Media Preferences
Identify which media channels your audiences are using and which content they are likely to engage with.
MINDSETS AND SUSTAINABILITY
BRAND AFFINITIES
Largest Database Worldwide
We are tracking more than 40,000 brands worldwide. Get the whole picture, which automotive brand your audience likes or which fashion trends they would skip.
Global and Local
You will find all major global brands, but also local market leaders within your country.
Brand profile filters
You can filter the brands, e.g. whether they attract a young audience or by the share of women within the audience.
MEDIA CONSUMPTION
All media types
We are covering thousands of TV channels, movie franchises, radio stations, websites and even podcasts. Plus, almost all major video games can be found in our database.
Filter and drill down
Within seconds, you can filter thousands of media outlets to understand where to go.
How exciting. What can this be actually used for?
We are delivering measurable results down to the zip-code level.
Get a 360° profile of your audiences and learn, what they love and hate.
Make better sponsoring decisions by analyzing audience overlaps and affinities.
Track your competitors or industry leaders and learn your position within the competition.
Understand E-Sports audiences and their impact to your brand.
Understand your audiences over time and analyze, what has changed.
Get monthly updated market potentials for the whole world, down to zip-code level or custom regions.
Improve your campaign ROI by understanding which media channel and content your audiences like.
Activate your audiences by understanding which content will be loved.
Frequently asked questions
"Even a cat has things it can do that AI cannot."
- Fei-Fei Li
What data sources are you using?
We are analyzing all major digital platforms, starting with social media (Facebook, Instagram, Twitter, Wikipedia, etc.) to search (Google, Bing, etc.), E-commerce (Amazon, eBay, etc.), streaming (YouTube, Spotify etc.).
What's the timeframe?
Usually it takes 72 hours to set up your account and deliver your data.
Why "Rascasse"?
"La Rascasse" restaurant in Monte Carlo, Monaco. This restaurant gives the name to the famous Rascasse curve on the Monaco Grand Prix circuit. And to our company, which was founded in 2009.
How up-to-date is the data?
We are updating our platform each month to ensure, you always have fresh consumer insights to analyze.
Which countries are you covering?
We are covering 200+ countries. Since our AI is based on western digital platforms, we currently do not support Chinese insights.
Which audiences are possible to analyze?
We simply do not have any limits in terms of building audiences. Nevertheless, we are currently focussing on B2C audiences.
