Audience Profile

Understand what your audience is all about – without uploading own data.

Mindsets

Uncover your audience's psychographics and personality traits to optimize your communication strategy.

Brand Affinities

Recognize co-branding opportunities and understand which brands are influencing your audience.

Media Preferences

Identify which media channels your audiences are using and which content they are likely to engage with.

MINDSETS

Mindsets

Understand within seconds whether your audience is open to new ideas as well as to tradition.

Values & Needs

Are you wondering if your audiences is into sustainability? You will get the answer!

Source: Rascasse AI Mindset Dashboard

BRAND AFFINITIES

Source: Rascasse AI Brand Affinity Dashboard

Largest Database Worldwide

We are tracking more than 40,000 brands worldwide. Get the whole picture, which automotive brand your audience likes or which fashion trends they would skip.

Global and Local

You will find all major global brands, but also local market leaders within your country.

Brand profile filters

You can filter the brands, e.g. whether they attract a young audience or by the share of women within the audience.

MEDIA CONSUMPTION

All media types

We are covering thousands of TV channels, radio station and websites. Plus, almost all major video games can be found in our database.

Filter and drill down

Within seconds, you can filter thousands of media outlets to understand where to go.

Source: Rascasse AI Media Navigator

How exciting. What can this be actually used for?

We are delivering measurable results down to the zip-code level.

Get a 360° profile of your audiences and learn, what they love and hate.

Make better sponsoring decisions by analyzing audience overlaps and affinities.

Track your competitors or industry leaders and learn your position within the competition.

Understand E-Sports audiences and their impact to your brand.

Understand your audiences over time and analyze, what has changed.

Get monthly updated market potentials for the whole world, down to zip-code level or custom regions.

Improve your campaign ROI by understanding which media channel and content your audiences like.

Activate your audiences by understanding which content will be loved.

Frequently asked questions

"Even a cat has things it can do that AI cannot."
- Fei-Fei Li

What data sources are you using?

We are analyzing all major digital platforms, starting with social media (Facebook, Instagram, Twitter, Wikipedia, etc.) to search (Google, Bing, etc.), E-commerce (Amazon, eBay, etc.), streaming (YouTube, Spotify etc.).

What's the timeframe?

Usually it takes 72 hours to set up your account and deliver your data.

Why "Rascasse"?

"La Rascasse" restaurant in Monte Carlo, Monaco. This restaurant gives the name to the famous Rascasse curve on the Monaco Grand Prix circuit. And to our company, which was founded in 2009.​

How up-to-date is the data?

We are updating our platform each month to ensure, you always have fresh consumer insights to analyze.

Which countries are you covering?

We are covering 245+ countries. Since our AI is based on western digital platforms, we currently do not support Chinese insights.

Which audiences are possible to analyze?

We simply do not have any limits in terms of building audiences. Nevertheless, we are currently focussing on B2C audiences.

Get in touch and request a 30 min demo.

OFFICES

BERLIN

NEW YORK CITY

SINGAPORE