Top 50 marcas de Shopping en Italia
Este ranking curado cubre las 50 mayores marcas de shopping en Italia, ordenadas por tamaño estimado de audiencia a partir de las señales anonimizadas de búsqueda de Rascasse. De las 3,412 marcas de shopping medidas en Italia, las 50 aquí clasificadas concentran el mayor alcance de audiencia. Shopping, Online shopping y Shopping and fashion lideran la lista con una audiencia estimada combinada de 113,343,857 personas. En las 50 entradas el tamaño medio de audiencia es 12,224,457, y la mayor, Shopping, alcanza unas 40,184,268 personas en Italia. El tamaño de audiencia es el número estimado de personas únicas en Italia que interactúan con cada marca de shopping, calculado a partir de la demanda de búsqueda. Los rankings reflejan señales de comportamiento de búsqueda en Italia y se actualizan semanalmente.
Ranking
| Posición | Nombre | Tamaño de audiencia | Cuota país | Subtipo | Categoría |
|---|---|---|---|---|---|
| 1 |  Shopping |
40,184,268 | 5.3% | Lifestyle cluster | Shopping |
| 2 |  Online shopping |
36,678,594 | 4.8% | Lifestyle cluster | Shopping |
| 3 |  Shopping and fashion |
36,480,995 | 4.4% | Lifestyle cluster | Shopping |
| 4 |  Discount stores |
26,226,248 | 7.8% | Lifestyle cluster | Shopping |
| 5 |  Shopping malls |
19,393,821 | 4.8% | Shopping | |
| 6 |  Tecnomat |
18,929,427 | 98.9% | Hardware store | Shopping |
| 7 |  Esselunga |
18,817,519 | 91.2% | Supermarket | Shopping |
| 8 |  Conad |
18,084,151 | 95.7% | Supermarket | Shopping |
| 9 |  Coupons |
16,786,949 | 4.6% | E-Commerce | Shopping |
| 10 |  Lidl |
16,688,411 | 8.9% | Supermarket | Shopping |
| 11 |  EBay |
16,633,206 | 7.3% | Auctions | Shopping |
| 12 |  UniEuro |
15,446,835 | 93.7% | Electronics | Shopping |
| 13 |  Black Friday (shopping) |
15,320,178 | 7.2% | Shopping | |
| 14 |  Discounting |
14,745,472 | 9.9% | Shopping | |
| 15 |  Subito.it |
14,541,390 | 86.5% | Shopping | |
| 16 |  Gift |
13,805,756 | 4.2% | Shopping | |
| 17 |  AliExpress |
13,752,067 | 8.3% | Fashion | Shopping |
| 18 |  Sales promotion |
13,721,574 | 3.6% | Shopping | |
| 19 |  Supermarket |
13,072,943 | 4.8% | Shopping | |
| 20 |  Primark |
11,189,896 | 12.2% | Fashion | Shopping |
| 21 |  Outlet store |
10,875,438 | 16.7% | Shopping | |
| 22 |  Discounts and allowances |
10,872,582 | 4.2% | Shopping | |
| 23 |  H&M |
10,435,301 | 4.5% | Fashion | Shopping |
| 24 |  Sephora |
9,892,251 | 6.1% | Drugstore | Shopping |
| 25 |  Price |
9,258,235 | 3.3% | Shopping | |
| 26 |  Deal of the day |
8,889,075 | 4.7% | Shopping | |
| 27 |  Carrefour |
8,482,364 | 9.3% | Supermarket | Shopping |
| 28 |  Leroy Merlin |
8,436,725 | 20.3% | Hardware store | Shopping |
| 29 |  Notino |
8,424,082 | 18.7% | Drugstore | Shopping |
| 30 |  Zara |
8,063,156 | 6.3% | Fashion | Shopping |
| 31 |  Point of sale |
7,934,208 | 9.4% | Shopping | |
| 32 |  Temu |
7,777,111 | 5.3% | Shopping | |
| 33 |  Euronics |
7,438,914 | 61.1% | Electronics | Shopping |
| 34 |  Hypermarket |
7,438,775 | 5.7% | Shopping | |
| 35 |  Carrefour Express |
7,121,135 | 26.3% | Supermarket | Shopping |
| 36 |  Argos (retailer) |
7,105,236 | 22.8% | Supermarket | Shopping |
| 37 |  Subscription business model |
6,444,141 | 4.2% | E-Commerce | Shopping |
| 38 |  Cisalfa |
6,366,517 | 98.9% | Restaurants | Shopping |
| 39 |  Aldi |
6,282,382 | 3.7% | Supermarket | Shopping |
| 40 |  Voucher |
6,236,030 | 9.5% | Shopping | |
| 41 |  Metro (department store) |
6,170,904 | 8.3% | Department store | Shopping |
| 42 |  Big-box store |
6,148,671 | 9.2% | Shopping | |
| 43 |  Expert (company) |
5,895,386 | 34.0% | Electronics | Shopping |
| 44 |  Risparmio Casa |
5,841,121 | 98.6% | Shopping | |
| 45 |  Ipercoop |
5,839,150 | 97.8% | Supermarket | Shopping |
| 46 |  Cyber Monday |
5,717,321 | 6.2% | E-Commerce | Shopping |
| 47 |  Showroom |
5,386,390 | 9.2% | Shopping | |
| 48 |  Stradivarius |
5,329,889 | 10.0% | Fashion | Shopping |
| 49 |  Zalando |
5,314,044 | 13.0% | Consulting | Shopping |
| 50 |  Warehouse |
5,306,643 | 4.2% | Shopping |
Preguntas frecuentes
¿Cómo se elabora este Top 50?
Rascasse agrega señales anonimizadas de comportamiento de búsqueda en Italia y clasifica cada marca de shopping por su tamaño estimado de audiencia. Solo se publican listas con al menos 5 entidades medidas.
¿Con qué frecuencia se actualiza la lista?
El ranking se actualiza semanalmente con los datos de búsqueda más recientes y se vuelve a publicar como página estática.
¿Cuál es la mayor marca de shopping en Italia?
Shopping encabeza actualmente con una audiencia estimada de 40,184,268 personas en Italia.
Metodología
Los tamaños de audiencia se estiman a partir de señales anonimizadas de búsqueda en Italia. No se publican listas con menos de 5 entradas. Consulta la metodología para más detalles.