Désirée Nick Audience in Germany

Désirée Nick has an estimated audience of 1,436,926 people in Germany. 57.4% are female, 42.6% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Product design, Progressive rock.
The average Désirée Nick fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Désirée Nick audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Désirée Nick fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.0 |
| Estimated audience size | 1,436,926 |
Audience persona
The typical Désirée Nick fan in Germany is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,704 | 0.93× |
| Bayern | 236,670 | 1.02× |
| Baden-Württemberg | 171,311 | 0.87× |
| Niedersachsen | 168,867 | 1.21× |
| Hessen | 103,373 | 0.94× |
| Sachsen | 89,003 | 1.26× |
| Berlin | 67,874 | 1.06× |
| Rheinland-Pfalz | 66,028 | 0.92× |
| Brandenburg | 55,249 | 1.24× |
| Thüringen | 45,215 | 1.23× |
| Schleswig-Holstein | 43,831 | 0.85× |
| Sachsen-Anhalt | 43,213 | 1.16× |
| Hamburg | 29,540 | 0.91× |
| Mecklenburg-Vorpommern | 21,893 | 0.8× |
| Saarland | 16,140 | 0.91× |
| Bremen | 8,309 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| Home Office | 1.99× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.79× | Business & Career |
| Progressive rock | 1.6× | Music & Radio |
| Loincloth | 2.51× | Fashion & Accessoires |
| Time (magazine) | 1.7× | News |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Huizen | 4.27× | Travel & Leisure |
| Home Delivery | 1.85× | Food & Beverages |
| Keeper (password manager) | 2.64× | Technology & Electronics |
| Preacher (comics) | 4.11× | Literature |
| Bank account | 1.7× | Business & Career |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Zagreb | 2.07× | Travel & Leisure |
| Volvo V60 | 2.38× | Cars & Mobility |
| Cachorro | 1.77× | Pets & Animals |
| Competitive dance | 2.38× | Sports |
| Horb am Neckar | 3.41× | Travel & Leisure |
| Theocracy | 3.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.16 |
| Sports Activity | POWER | 1.14 |
| Pet Ownership | JOY | 1.08 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 6.1% |
| Switzerland | 3.7% |
See Désirée Nick audiences in other countries
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Frequently asked questions
How many fans does Désirée Nick have in Germany?
Désirée Nick has an estimated audience of 1,436,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Désirée Nick fans?
57.4% of Désirée Nick fans are female, 42.6% are male, with an average age of 36.0 years.
Which brands do Désirée Nick fans like most?
Désirée Nick fans show strongest brand affinity for Rossmann (1.88×), Home Office (1.99×), and Stradivarius (1.97×) over the country average.
Where do Désirée Nick fans live in Germany?
Désirée Nick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,704), Bayern (reach 236,670), and Baden-Württemberg (reach 171,311). These three regions account for the largest share of the active audience.
What other brands do Désirée Nick fans also like?
Beyond Désirée Nick itself, the audience over-indexes on Home Office (1.99×), Stradivarius (1.97×), Product design (1.79×), and Progressive rock (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Désirée Nick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.