Wellensteyn Audience in Germany
Wellensteyn has an estimated audience of 609,496 people in Germany. 63.0% are female, 37.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Home Delivery, Buddy – The Buddy Holly Story, Bank account.
The average Wellensteyn fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Gil Ofarim (2.29× the country average). Demographically, the Wellensteyn audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Wellensteyn fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 38.9 |
| Estimated audience size | 609,496 |
Audience persona
The typical Wellensteyn fan in Germany is more female, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 456,174 | 1.3× |
| Baden-Württemberg | 226,153 | 1.03× |
| Bayern | 223,100 | 0.86× |
| Niedersachsen | 193,420 | 1.24× |
| Hessen | 153,785 | 1.26× |
| Rheinland-Pfalz | 83,856 | 1.04× |
| Schleswig-Holstein | 83,657 | 1.45× |
| Berlin | 79,928 | 1.11× |
| Hamburg | 47,300 | 1.3× |
| Brandenburg | 43,869 | 0.88× |
| Sachsen | 42,565 | 0.54× |
| Mecklenburg-Vorpommern | 31,634 | 1.03× |
| Sachsen-Anhalt | 28,030 | 0.67× |
| Thüringen | 17,712 | 0.43× |
| Saarland | 15,926 | 0.81× |
| Bremen | 14,331 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.29× | Music & Radio |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Home Delivery | 1.8× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.59× | Music & Radio |
| Bank account | 1.55× | Business & Career |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Information sensitivity | 2.67× | Technology & Electronics |
| Cachorro | 1.76× | Pets & Animals |
| Building insulation | 2.08× | Home & Garden |
| Hatten | 2.63× | Travel & Leisure |
| Microsoft Exchange Server | 6.16× | Technology & Electronics |
| Picnic | 1.59× | Kids & Family |
| Google Home | 2.46× | Technology & Electronics |
| Fantasy Earth: Zero | 2.76× | Games |
| San Gil | 1.73× | Travel & Leisure |
| Liberace | 2.44× | Music & Radio |
| Coworking | 1.63× | Business & Career |
| Staycation | 1.52× | Home & Garden |
| The Hunt (2012 film) | 1.75× | Movies & TV |
| Homesteading | 2.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.2 |
| DIY Mentality | THRILL | 1.18 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.0% |
| Hungary | 12.6% |
| Austria | 3.1% |
See Wellensteyn audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wellensteyn have in Germany?
Wellensteyn has an estimated audience of 609,496 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wellensteyn fans?
63.0% of Wellensteyn fans are female, 37.0% are male, with an average age of 38.9 years.
Which brands do Wellensteyn fans like most?
Wellensteyn fans show strongest brand affinity for Gil Ofarim (2.29×), Škoda Kodiaq (1.59×), and Home Delivery (1.8×) over the country average.
Where do Wellensteyn fans live in Germany?
Wellensteyn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 456,174), Baden-Württemberg (reach 226,153), and Bayern (reach 223,100). These three regions account for the largest share of the active audience.
What other brands do Wellensteyn fans also like?
Beyond Wellensteyn itself, the audience over-indexes on Škoda Kodiaq (1.59×), Home Delivery (1.8×), Buddy – The Buddy Holly Story (2.59×), and Bank account (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wellensteyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.