Audience profiles in Japan

Explore fan demographics, target markets and brand affinities for audiences in Japan — estimated from anonymized search-behavior signals, updated 2026. Browse by category, open a top-100 overview, or jump straight to an audience profile.

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Top 100 audiences in Japan

  1. Entertainment (78.1M)
  2. Business and industry (75.7M)
  3. Shopping and fashion (74.6M)
  4. Hobbies and activities (73.5M)
  5. Sports (70.8M)
  6. Arts and music (70.2M)
  7. Food and drink (70.1M)
  8. Clothing (62M)
  9. Sports and outdoors (61.8M)
  10. Food (61.1M)
  11. Reading (60.6M)
  12. Movies (60.4M)
  13. Global Underground (56.5M)
  14. Live events (56.2M)
  15. Music (55.4M)
  16. Consumer electronics (55M)
  17. Family and relationships (54.6M)
  18. Outdoor recreation (54.5M)
  19. Shopping (54.4M)
  20. Japan (50.9M)
  21. Beauty (48.6M)
  22. Pets (48.4M)
  23. Games (48.2M)
  24. Vehicles (47.7M)
  25. Beverages (45.9M)
  26. Cuisine (45.4M)
  27. Design (44.4M)
  28. Restaurants (44.3M)
  29. Home and garden (43.3M)
  30. Online shopping (42.4M)
  31. Japanese language (41.4M)
  32. Women's clothing (38.4M)
  33. Tokyo (36.4M)
  34. Instagram (36.4M)
  35. TikTok (34.5M)
  36. Cosmetics (34.5M)
  37. Shoes (33.6M)
  38. Business (33.5M)
  39. Luxury goods (32.3M)
  40. Leisure (32M)
  41. Alcoholic beverages (32M)
  42. Personal finance (32M)
  43. Family (31.7M)
  44. YouTube (31.3M)
  45. Don Quixote (31.1M)
  46. South Korea (31M)
  47. Technology (30.6M)
  48. Cooking (30.4M)
  49. Photography (30.1M)
  50. Don Quixote (29.8M)
  51. 3+ (29.1M)
  52. Manga (28.3M)
  53. Computers (27.9M)
  54. Beauty salons (27.6M)
  55. Culture (27.4M)
  56. Photograph (27.4M)
  57. Animated movies (26.6M)
  58. Anime movies (26.4M)
  59. Drama movies (25.8M)
  60. Uniqlo (25.8M)
  61. Cake (25.7M)
  62. Confectionery (25.4M)
  63. K-pop (25.4M)
  64. Jewelry (25.4M)
  65. FIFA World Cup (25.3M)
  66. Men's clothing (24.9M)
  67. 4+ (24.9M)
  68. 5+ (24.6M)
  69. Tea (24.6M)
  70. Golf (24.6M)
  71. Nature (24.3M)
  72. Yahoo! Japan (24.2M)
  73. Disneyland (24.1M)
  74. Japanese cuisine (24.1M)
  75. Comics (24M)
  76. Japanese popular culture (23.9M)
  77. IKEA (23.9M)
  78. Moving company (23.9M)
  79. Azienda Trasporti Milanesi (23.8M)
  80. Korea (23.6M)
  81. Western wear (23.6M)
  82. Popular music (23.6M)
  83. Footwear (23.5M)
  84. Animal (23.5M)
  85. Cameras (23.4M)
  86. Fashion design (23.4M)
  87. Seafood (23.3M)
  88. Anime and manga fandom (23.3M)
  89. Jal (band) (23.3M)
  90. Comic book (23.2M)
  91. BTS (23.1M)
  92. Day spa (23.1M)
  93. Illustration (23M)
  94. Shopping malls (23M)
  95. Shōjo manga (23M)
  96. Flower (22.9M)
  97. Parenting (22.9M)
  98. Shōnen manga (22.8M)
  99. Wedding chapel (22.7M)
  100. Korean language (22.6M)

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