Games audiences in Japan

The strongest Games audiences in Japan, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Games in Japan — full ranking

Top Games audiences

  1. Games (48.2M)
  2. Pokémon (19.7M)
  3. Video games (19.7M)
  4. Twitch (15.3M)
  5. Pachinko (15.1M)
  6. Lottery (13.4M)
  7. Gamer (13M)
  8. Toys (12.9M)
  9. Online games (12.9M)
  10. Role-playing games (12.6M)
  11. Gambling (11.4M)
  12. Mobile game (11.1M)
  13. Online gambling (11.1M)
  14. Cosplay (10.9M)
  15. Action-adventure game (10.7M)
  16. Slot machine (10.5M)
  17. Adventure game (10.3M)
  18. Steam (10.1M)
  19. Online poker (10M)
  20. Nintendo (9.3M)
  21. Action role-playing game (9.2M)
  22. Sweepstakes (8.6M)
  23. Casino (8.5M)
  24. Action games (8.4M)
  25. Playstation 5 (8.4M)
  26. Casino games (8M)
  27. PC game (7.8M)
  28. Bandai (7.7M)
  29. Poker (7.6M)
  30. Massively multiplayer online role-playing games (7.6M)
  31. Strategy games (6.9M)
  32. First-person shooter games (6.7M)
  33. Collectible card game (6.7M)
  34. Quiz (6.3M)
  35. Puzzle video games (6.2M)
  36. Baccarat (card game) (6.2M)
  37. Strategy video game (6.2M)
  38. Sports betting (6.1M)
  39. Massively multiplayer online games (6M)
  40. Tabletop game (5.9M)
  41. Real-time strategy (5.9M)
  42. Card games (5.5M)
  43. Board games (5.5M)
  44. Fortnite (5.4M)
  45. Retrogaming (5.1M)
  46. Pokémon (video game series) (4.9M)
  47. Video game developer (4.9M)
  48. Gaming (4.8M)
  49. League of Legends (4.8M)
  50. Dota 2 (4.7M)

Other categories in Japan

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