Internet & Social Media audiences in Japan

The strongest Internet & Social Media audiences in Japan, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Internet & Social Media in Japan — full ranking

Top Internet & Social Media audiences

  1. Instagram (36.4M)
  2. TikTok (34.5M)
  3. Yahoo! Japan (24.2M)
  4. Spotify (22.5M)
  5. X (22.2M)
  6. Social network (21.4M)
  7. Gmail (19.2M)
  8. Google Maps (17.3M)
  9. Pixiv (16.1M)
  10. Facebook (14.7M)
  11. Internet meme (14.3M)
  12. Pinterest (12.7M)
  13. Instant messaging (12.4M)
  14. Google (11M)
  15. Like button (10.6M)
  16. GitHub (8.3M)
  17. World Wide Web (8.1M)
  18. Threads (7.7M)
  19. YouTube Music (6.5M)
  20. Videography (6.2M)
  21. CanCam (6M)
  22. WhatsApp (5.8M)
  23. Selfie (5.7M)
  24. Wikipedia (5.4M)
  25. LinkedIn (5.2M)
  26. Funny Videos (4.9M)
  27. Tumblr (4.8M)
  28. Online marketplace (4.7M)
  29. Online (4.7M)
  30. Yahoo! (4.4M)
  31. Google Chrome (4.4M)
  32. Bluesky (4.4M)
  33. Internet celebrity (4.2M)
  34. Discord (4.1M)
  35. Domain Name System (4.1M)
  36. Reddit (4M)
  37. DNA (magazine) (3.9M)
  38. Viral video (3.7M)
  39. Wikia (3.6M)
  40. Influencer marketing (3.6M)
  41. Meme (3.5M)
  42. Video blog (3.3M)
  43. Funny Pets (3.2M)
  44. PubMed (3M)
  45. GeoGuessr (2.8M)
  46. Flickr (2.7M)
  47. Tinder (2.4M)
  48. BeReal (2.3M)
  49. Telegram (2.3M)
  50. Topix (website) (2.2M)

Other categories in Japan

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