Sports audiences in Japan

The strongest Sports audiences in Japan, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Japan — full ranking

Top Sports audiences

  1. Hobbies and activities (73.5M)
  2. Sports (70.8M)
  3. Sports and outdoors (61.8M)
  4. Outdoor recreation (54.5M)
  5. FIFA World Cup (25.3M)
  6. Golf (24.6M)
  7. Physical fitness (22.6M)
  8. Baseball (22.1M)
  9. Physical exercise (21.8M)
  10. Golf equipment (21.1M)
  11. Basketball (20.8M)
  12. Golf club (20.6M)
  13. Training (20.5M)
  14. Volleyball (18.7M)
  15. Golf ball (18.6M)
  16. Soccer (18.2M)
  17. MLB (17.7M)
  18. Keirin (15.9M)
  19. Strength training (15.5M)
  20. Swimming (15.4M)
  21. Fitness and wellness (15.1M)
  22. Kyōtei (14.6M)
  23. Calisthenics (14.5M)
  24. LPGA (14.1M)
  25. Sports club (13.7M)
  26. Golf course (13.7M)
  27. NBA (13.3M)
  28. World Boxing Council (13.2M)
  29. Skiing (12.9M)
  30. Alpine skiing (12M)
  31. American football (11.6M)
  32. Tennis (10.9M)
  33. Weight training (10.8M)
  34. Hip-hop dance (10.5M)
  35. NBA Finals (10.5M)
  36. Yoga (10.5M)
  37. Street dance (10.3M)
  38. Golf cart (10.1M)
  39. Winter sport (9.9M)
  40. Mountain biking (9.7M)
  41. Outdoor enthusiast (9.4M)
  42. Fishing (9.4M)
  43. UEFA Champions League (9.3M)
  44. Swimming pool (9.2M)
  45. Jogging (8.5M)
  46. Fishing reel (8.2M)
  47. Dance studio (8.1M)
  48. Running (7.9M)
  49. Japan national football team (7.9M)
  50. Racing bicycle (7.8M)

Other categories in Japan

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