Alloy Audience in United States
Alloy has an estimated audience of 6,872,646 people in United States. 45.2% are female, 54.8% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Bank account, Nationality, 3D printing, Natural rubber.
The average Alloy fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Bank account, Nationality, with strongest over-indexing on Urban Outfitters (2.33× the country average). Demographically, the Alloy audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Alloy fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 42.2 |
| Estimated audience size | 6,872,646 |
Audience persona
The typical Alloy fan in United States is balanced, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 869,413 | 1.15× |
| Texas | 612,434 | 1.04× |
| New York | 525,652 | 1.37× |
| Florida | 419,603 | 0.9× |
| Pennsylvania | 249,616 | 1.08× |
| Illinois | 236,786 | 1.03× |
| Georgia | 210,275 | 0.99× |
| North Carolina | 203,594 | 0.98× |
| Ohio | 192,610 | 0.91× |
| Virginia | 185,400 | 1.11× |
| New Jersey | 179,697 | 1.03× |
| Michigan | 175,878 | 0.98× |
| Massachusetts | 171,094 | 1.26× |
| Washington | 160,037 | 1.16× |
| Colorado | 145,074 | 1.34× |
| Maryland | 138,487 | 1.17× |
| Tennessee | 133,516 | 0.97× |
| Minnesota | 119,562 | 1.21× |
| Arizona | 115,102 | 0.82× |
| Indiana | 113,026 | 0.9× |
| Missouri | 109,462 | 0.99× |
| Wisconsin | 105,912 | 1.02× |
| South Carolina | 99,117 | 0.96× |
| Oregon | 90,738 | 1.15× |
| Connecticut | 83,551 | 1.21× |
| Louisiana | 79,480 | 0.9× |
| Alabama | 73,866 | 0.77× |
| Kentucky | 73,780 | 0.86× |
| Utah | 67,441 | 1.1× |
| Oklahoma | 57,941 | 0.76× |
| Kansas | 55,476 | 1.02× |
| Iowa | 54,606 | 0.96× |
| Nevada | 49,448 | 0.74× |
| Arkansas | 44,717 | 0.79× |
| Mississippi | 42,722 | 0.75× |
| West Virginia | 34,337 | 1.07× |
| Nebraska | 34,091 | 0.99× |
| New Hampshire | 30,499 | 1.13× |
| Idaho | 28,699 | 0.83× |
| Maine | 27,766 | 1.13× |
| New Mexico | 25,972 | 0.75× |
| Washington, District of Columbia | 25,749 | 1.25× |
| Hawaii | 24,849 | 0.84× |
| Rhode Island | 22,875 | 1.05× |
| Montana | 20,150 | 1.06× |
| Delaware | 16,006 | 0.84× |
| Vermont | 14,665 | 1.22× |
| South Dakota | 13,393 | 0.84× |
| North Dakota | 12,651 | 0.9× |
| Alaska | 12,080 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.33× | Shopping |
| Bank account | 2.61× | Business & Career |
| Nationality | 1.64× | Politics & Society |
| 3D printing | 1.87× | Technology & Electronics |
| Natural rubber | 1.52× | Cars & Mobility |
| Israel | 1.53× | Travel & Leisure |
| JDSU | 1.9× | Business & Career |
| N1 road (South Africa) | 2.5× | Travel & Leisure |
| MK | 2.5× | Music & Radio |
| Vocal harmony | 2.57× | Music & Radio |
| Home staging | 2.74× | Home & Garden |
| Wikia | 1.66× | Internet & Social Media |
| Hipster | 4.62× | Politics & Society |
| Hog Hunting | 1.56× | Sports |
| Grinch | 1.79× | Movies & TV |
| Winemaking | 1.93× | Food & Beverages |
| Goop | 2.24× | Internet & Social Media |
| Fairy godmother | 3.11× | Literature |
| Acoustic music | 1.86× | Music & Radio |
| Hammock camping | 2.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.25 |
| Patriotism | CONSERVATISM | 2.12 |
| Risk Appetite | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.63 |
| DIY Mentality | THRILL | 1.61 |
| Individualism | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 8.8% |
| Italy | 5.1% |
See Alloy audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Alloy have in United States?
Alloy has an estimated audience of 6,872,646 people in United States, concentrated in California and Texas.
What is the gender split and age of Alloy fans?
45.2% of Alloy fans are female, 54.8% are male, with an average age of 42.2 years.
Which brands do Alloy fans like most?
Alloy fans show strongest brand affinity for Urban Outfitters (2.33×), Bank account (2.61×), and Nationality (1.64×) over the country average.
Where do Alloy fans live in United States?
Alloy fans in United States are most concentrated in California (reach 869,413), Texas (reach 612,434), and New York (reach 525,652). These three regions account for the largest share of the active audience.
What other brands do Alloy fans also like?
Beyond Alloy itself, the audience over-indexes on Bank account (2.61×), Nationality (1.64×), 3D printing (1.87×), and Natural rubber (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Alloy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.