Certification Audience in United States

Certification logo

Certification has an estimated audience of 8,192,466 people in United States. 54.7% are female, 45.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Certification fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Certification audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Certification fans

Demographic split for Certification audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.8
Estimated audience size8,192,466

Audience persona

The typical Certification fan in United States is balanced, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Certification in United States
RegionReachAffinity
California895,7750.99×
Texas864,5741.23×
Florida607,6471.1×
Ohio535,0672.12×
New York490,5931.07×
Georgia349,6741.39×
North Carolina266,9341.08×
Illinois252,7160.93×
Pennsylvania243,8780.88×
New Jersey213,1591.02×
Virginia211,6861.06×
Michigan207,7020.97×
Tennessee172,7971.05×
Maryland161,7831.15×
Washington161,0790.98×
Arizona160,4500.96×
Louisiana142,3301.35×
Indiana136,6320.91×
South Carolina130,7841.06×
Alabama128,2811.12×
Missouri127,6320.97×
Massachusetts120,8120.75×
Colorado113,5880.88×
Wisconsin111,5170.9×
Kentucky103,1981×
Minnesota100,0330.85×
Oklahoma96,7191.06×
Idaho93,9482.29×
Oregon88,6370.94×
Mississippi82,8981.23×
Nevada77,4060.98×
Connecticut75,2000.92×
Arkansas75,1971.11×
Iowa66,3330.98×
Utah60,6250.83×
Kansas58,2470.9×
West Virginia36,9710.97×
New Mexico36,7240.89×
Nebraska31,5220.77×
Hawaii29,4910.84×
Washington, District of Columbia26,9111.09×
Maine22,4130.76×
New Hampshire21,6050.67×
North Dakota19,1811.14×
Delaware18,2160.81×
Rhode Island17,8370.68×
Montana15,2830.67×
Alaska13,3450.76×
South Dakota12,3830.65×
Vermont9,2340.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Certification audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Kingdom of Judah2.65×Politics & Society
Ghar (film)16.72×Movies & TV
nbc chicago1.72×Movies & TV
Lilongwe11.44×Travel & Leisure
Jab Tak Hai Jaan9.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Certification audience
TraitClusterScore
Career OrientationPOWER1.57
Quality AwarenessPREMIUM1.4
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.3
PatriotismCONSERVATISM1.25
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Certification
CountryShare
United States35.3%
United Kingdom5.4%
India4.8%

See Certification audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Certification have in United States?

Certification has an estimated audience of 8,192,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Certification fans?

54.7% of Certification fans are female, 45.3% are male, with an average age of 41.8 years.

Which brands do Certification fans like most?

Certification fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Certification fans live in United States?

Certification fans in United States are most concentrated in California (reach 895,775), Texas (reach 864,574), and Florida (reach 607,647). These three regions account for the largest share of the active audience.

What other brands do Certification fans also like?

Beyond Certification itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Certification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.