Ideology Audience in United States

Ideology logo

Ideology has an estimated audience of 8,244,284 people in United States. 50.4% are female, 49.6% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Enfamil, Winemaking, nbc chicago, Temple Grandin, Al Ahly SC.

The average Ideology fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enfamil, Winemaking, nbc chicago, with strongest over-indexing on Enfamil (5× the country average). Demographically, the Ideology audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Ideology fans

Demographic split for Ideology audience in United States
MetricValue
Female50.4%
Male49.6%
Average age41.9
Estimated audience size8,244,284

Audience persona

The typical Ideology fan in United States is balanced, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Ideology in United States
RegionReachAffinity
California1,291,5241.42×
Texas735,5591.04×
Florida586,9961.05×
New York522,6231.13×
Pennsylvania286,3471.03×
Illinois278,5231.01×
Georgia275,0981.08×
North Carolina252,8751.02×
Michigan242,6261.13×
Ohio233,5700.92×
Washington208,3241.26×
New Jersey206,7600.99×
Virginia203,6781.01×
Arizona184,9611.1×
Massachusetts182,2881.12×
Maryland157,5181.11×
Tennessee153,9420.93×
Indiana139,7050.93×
Colorado124,1260.96×
Missouri124,0430.93×
Minnesota118,2331×
South Carolina111,0850.9×
Oregon108,1791.14×
Wisconsin107,4940.87×
Louisiana106,9941.01×
Alabama101,0230.88×
Oklahoma97,6791.07×
Kentucky93,6720.91×
Connecticut87,7771.06×
Nevada77,1040.97×
Utah69,1420.94×
Mississippi66,7100.98×
Iowa62,7580.92×
Kansas60,2960.93×
Arkansas55,8150.82×
Hawaii46,3831.31×
New Mexico41,2491×
Idaho38,3610.93×
New Hampshire34,4241.06×
Nebraska33,9000.82×
West Virginia32,9960.86×
Maine30,5781.04×
Washington, District of Columbia30,2251.22×
Rhode Island30,0301.14×
Montana20,9600.92×
Delaware20,6350.91×
Vermont15,6971.08×
Alaska15,5160.88×
South Dakota14,5740.76×
North Dakota14,0910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ideology audience
BrandAffinityCategory
Enfamil5×Kids & Family
Winemaking1.66×Food & Beverages
nbc chicago1.57×Movies & TV
Temple Grandin1.67×Literature
Al Ahly SC1.8×Sports
Cultural studies1.94×Business & Career
Falafel1.54×Food & Beverages
Catania1.82×Travel & Leisure
Cachorros1.54×Pets & Animals
Islamic eschatology1.69×Politics & Society
Ural Mountains1.51×Travel & Leisure
Pendleton, Oregon1.58×Travel & Leisure
Assisi1.65×Travel & Leisure
Roaming1.51×Technology & Electronics
Jbc3×Kids & Family
British Grand Prix1.61×Sports
Two-Lane Blacktop1.6×Movies & TV
Ivana (singer)1.87×
Cachaça1.55×Food & Beverages
Astellas Pharma1.73×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ideology audience
TraitClusterScore
IndividualismJOY2.11
TraditionCONSERVATISM1.83
LGBTQ+ IdentityOPEN1.44
SustainabilityBALANCE1.29
SpiritualityBALANCE1.26
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Ideology
CountryShare
United States57.7%
Brazil7.8%
Italy4.7%

See Ideology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Ideology have in United States?

Ideology has an estimated audience of 8,244,284 people in United States, concentrated in California and Texas.

What is the gender split and age of Ideology fans?

50.4% of Ideology fans are female, 49.6% are male, with an average age of 41.9 years.

Which brands do Ideology fans like most?

Ideology fans show strongest brand affinity for Enfamil (5×), Winemaking (1.66×), and nbc chicago (1.57×) over the country average.

Where do Ideology fans live in United States?

Ideology fans in United States are most concentrated in California (reach 1,291,524), Texas (reach 735,559), and Florida (reach 586,996). These three regions account for the largest share of the active audience.

What other brands do Ideology fans also like?

Beyond Ideology itself, the audience over-indexes on Winemaking (1.66×), nbc chicago (1.57×), Temple Grandin (1.67×), and Al Ahly SC (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ideology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.