Competitive Intelligence
Share of Search is the leading indicator of market share. Rascasse tracks how your brand competes for search attention — across regions, time periods, and competitor sets. Define your competitive set, and get instant market share intelligence without the cost and latency of traditional panels.
How It Works
From share tracking to audience deep dives — everything you need to understand your competitive position.
See who's winning the battle for attention.
Define custom competitive sets (e.g. Adidas vs. Nike vs. Puma vs. New Balance). 4-year search volume history with monthly granularity. Stacked area charts show share evolution over time with absolute volume and percentage views.
See where each brand dominates.
Share of Search isn't uniform — brands perform differently in every region. Interactive hexagon heatmaps per brand across all regions, with over-/under-performance vs. national average and R² correlation analysis.
Understand when your brand peaks.
Analyze day-of-week patterns, seasonal peaks, and Google Trends data to time your campaigns perfectly. Correlate spikes with sponsorships, campaigns, and PR events.
Understand who drives your market share.
Connect Share of Search with full audience profiles. See the demographics, psychographics, and media preferences of the people who drive your brand's search attention — and compare head-to-head against competitors.
Key Features
Pre-defined brand colors for consistent visualizations across all charts and exports.
AI-generated insights in English, German, Spanish, and French — ready for international teams.
Export regional heatmaps and trend charts as SVGs for pitch decks and reports.
Annotate timelines with campaigns, sponsorships, and PR events to understand what moves the needle.
Monthly search volume data going back 4 years — enough to see long-term shifts and seasonal patterns.
Compare your audience profile directly against any competitor — demographics, psychographics, and media channels.