Media & Communication Planing

For marketers, instinct has always played a part when planning campaigns, but relying on assumptions is no longer enough. Instead, it’s all about understanding your audiences through real consumer insights.

Find Opportunities

Find rising media channels and go niche.

Media Channel Fit

Understand, which media channels or content your audience is really into.

Export Data

You can always download all of our data into your favorite analytics software.

FIND OPPORTUNITIES

Database volume

We are tracking more than 14,000 TV shows, 12,000 movies and series, 3,000 TV channels and 2,000 radio stations. Within clicks, you can drill down the scatter plots to personalize your experience.

Source: Rascasse AI Audience Overlap

MEDIA CHANNEL FIT

Source: Rascasse AI Brand Fit

Brand Fit

Our affinity KPI will help you find out, which media channel fit best in terms of advertising efficiency.

EXPORT DATA

Filter and Export

Within seconds, you are able to search for your specific topics and download the data as CSV, XLS or even PPT.

Source: Rascasse AI Sport Platforms Preferences

What else can this be actually used for?

We are delivering measurable results down to the zip-code level.

Get a 360° profile of your audiences and learn, what they love and hate.

Make better sponsoring decisions by analyzing audience overlaps and affinities.

Track your competitors or industry leaders and learn your position within the competition.

Understand E-Sports audiences and their impact to your brand.

Understand your audiences over time and analyze, what has changed.

Get monthly updated market potentials for the whole world, down to zip-code level or custom regions.

Improve your campaign ROI by understanding which media channel and content your audiences like.

Activate your audiences by understanding which content will be loved.

Frequently asked questions

"Even a cat has things it can do that AI cannot."
- Fei-Fei Li

What data sources are you using?

We are analyzing all major digital platforms, starting with social media (Facebook, Instagram, Twitter, Wikipedia, etc.) to search (Google, Bing, etc.), E-commerce (Amazon, eBay, etc.), streaming (YouTube, Spotify etc.).

What's the timeframe?

Usually it takes 72 hours to set up your account and deliver your data.

Why "Rascasse"?

"La Rascasse" restaurant in Monte Carlo, Monaco. This restaurant gives the name to the famous Rascasse curve on the Monaco Grand Prix circuit. And to our company, which was founded in 2009.

How up-to-date is the data?

We are updating our platform each month to ensure, you always have fresh consumer insights to analyze.

Which countries are you covering?

We are covering 245+ countries. Since our AI is based on western digital platforms, we currently do not support Chinese insights.

Which audiences are possible to analyze?

We simply do not have any limits in terms of building audiences. Nevertheless, we are currently focussing on B2C audiences.

Get in touch and request a 30 min demo.

OFFICES

BERLIN

NEW YORK CITY

SINGAPORE