BRANCHE
Understand your audience beyond the stadiom — across markets, behaviors, and commercial value.
fan-intelligence · Sponsorship fit · Global expansion
Industry
From sponsorship to international expansion — turn fan intelligence into revenue.
Die uitdaging
Sportteams weten, wie in het Stadion sitzt, maar nicht, wie ihnen digital folgt. Fan bases span 172 countries, yet insights stop at the stadiom gate. Sponsorship deals are negotiated on reach estimates, not audience overlap. Die Teams, de abseits van het Platzes winnen, zijn diejenigen, de ihre gesamte doelgroep begrijpen — niet alleen de 50.000 op de Raengen.
So hilft Rascasse
Begrijp niet nur, wie uw Fans zijn — maar waar U groeien, welche merkn passen en hoe U monetarisieren kunnen.
Begrijp, waar uw Fans zijn — en waar U groeien kunnen. Identify high-potential international markets with real demand signals.
Ga over "Fans" hinaus. Begrijp interesses, gedragspatronen en kommerziellen Wert — not just demographics. Know what your audience actually cares about.
Vind merkn, de tatsaechlich te uw doelgroep passen — gebaseerd op echtem doelgroepen-Overlap, niet Annahmen.
See It In Action
doelgroepenverteilung over 170+ landen — met affiniteit, merkn-Fit en groeissignalen.
Audience Understanding
Understand interests, lifestyles, and commercial behavior — not just demographics. See what drives your audience beyond matchday.
Sponsorship Intelligence
Find brands with real audience overlap — not assumptions. Overlap scores, affinity data, and commercial relevance in one view.
| Brand | Overlap | Affinity | Fit |
|---|---|---|---|
| ADAdidas | 89% | 4.2x | 98% |
| TMT-Mobile | 76% | 3.1x | 84% |
| SMSamsung | 72% | 2.8x | 79% |
| RVRevolut | 68% | 2.6x | 74% |
Toepassingen
Find brands that truly match your audience. Quantify overlap and affinity to build compelling, data-backed pitches.
Identify markets with real fan demand. Map concentrations across 172 countries and prioritize high-growth regions.
Understand your audience beyond matchday. Interests, media habits, and lifestyle clusters that inform engagement and activation strategy.
Turn fan intelligence into revenue. From merchandise to media rights — use audience data to unlock new commercial opportunities.
Belangrijke diensten voor Sport
Find and activate high-fit brand partners. Data-backed partnership valuations that close deals.
Expand into markets with proven demand. Map fan concentrations to guide commercial strategy.
Understand your audience in depth. Interests, behaviors, and commercial potential across all markets.
Casestudie
A European football league used Rascasse to map the audience profiles of all its member clubs. By quantifying fan-brand overlap across 200+ categories, the league identified 312 potential brand partners with high audience fit — unlocked through audience intelligence, not traditional sales. In the first season, 28 partnerships were closed for a combined deal value of EUR 4.2M. Not based on guesswork — but on real audience overlap and demand.