Understand audiences through AI-based digital behavior
Not based on surveys — but on what people actually do.
What you'll see in the next minutes
Four pillars of Rascasse
Truly representative data
Based on real digital behavior across search, content, media and commerce — not surveys, not social listening.
Global setup
Berlin HQ with international offices and local expertise across key markets.
Depth & flexibility
New brands, players and topics can be added within days. Structural limits don't exist.
Global scale, full GDPR compliance
One hundred and seventy-two countries. Aggregated, non-personal, fully compliant by design.
This world already works with Rascasse
Two ways to understand people
Small windows into a much bigger reality
The whole person, digital and non-digital
Why this model works differently
Curated, not DIY guesswork
We build with you — no being lost in the tool alone, no abandoned reports.
No structural limits
Any brand, player, league or topic — added in days, not quarters.
Non-endemic affinities
Surprising overlaps the traditional sponsorship tools simply don't see.
Global to local at ZIP level
200+ countries, drill-down to city, region and single postcode.
Real behavior, not assumptions
Built on observed action — the foundation for real business cases.
Built for real decisions
Investments, partnerships, market expansion — not slides for the wall.
Traditional research shows only small windows
Biased by design
Based on claimed preferences and self-reported answers.
Limited in scope
Small samples, fixed questions, predefined categories.
Slow and outdated
Static snapshots of a fast-moving reality.
Hard to scale
Costs compound with every new market, audience or question.
Same universe — but the patterns become visible
Real digital behavior
Across search, content, media, streaming and commerce.
Hundreds of thousands of data points
Not a fixed questionnaire.
Continuously updated
A dynamic view, not a one-off snapshot.
Built to scale
Add markets, audiences, use cases — no structural limits.
What we don't do — and what we actually measure
Open. Behavioral. Behavior-based.
- Search & content consumption
- Media usage & streaming
- Social & community interaction
- Cultural engagement patterns
Closed. Interpreted. Limited.
- Social media listening
- Sentiment analysis
- Opinion interpretation
- Tweet or text analysis
People live in a digital world
A living universe, not a database
Any audience, built from the universe
Thirteen decisions, one foundation
Audience understanding & segmentation
Market expansion & international growth
Sponsorship & partnership ID
Sponsorship impact measurement
Media planning & channel strategy
Competitive positioning & benchmarking
Market share & trend analysis
Tour planning & demand forecasting
Product & brand strategy
Location & OOH planning
Talent & testimonial identification
Data integration & custom setup
General exploration & discovery
From 200+ countries down to a single ZIP code
Intelligence flows into your systems
Workspace
Interactive intelligence workspace where you explore and analyse audiences yourself.
- Live audience explorer
- Segmentation & overlap
- Real-time views
Integration
API access, MCP support and data pipelines into your stack.
- REST API
- MCP support
- Automated pipelines
Outputs
Raw data, standardised reports, automated PowerPoint exports.
- Raw data feeds
- Standardised reports
- Automated decks
See it with your audience
Live audience insights for your business, real examples across markets and use cases, and direct answers to your specific questions.
- Your audiences, not abstract demos
- Your markets, your questions
- 45 minutes — decision-grade insights
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Complexity becomes clarity.