PRODUCT
Instant Audience Intelligence for Every Conversation.
Know who you’re talking about — before, during and after every meeting.
The Challenge
Before you speak to a brand, partner or talent, you need to understand who they are and what drives them.
Talent scouting is still driven by intuition, networks and delayed signals. By the time everyone notices, competition has already driven up cost and reduced opportunity.
Directory gives you that context instantly.
How It Works
Search any brand, person, team or property — and get a complete audience profile in seconds.
Interests, behaviors, affinities, geographic patterns — everything you need to understand who you’re dealing with.
Compare options, spot overlaps and walk into every conversation knowing where the opportunity is.
What This Looks Like
Know who you’re meeting before you walk in. Audience profile, key interests, geographic footprint — in 30 seconds.
Compare two brands side by side. See audience overlap, shared interests and where they diverge.
Understand who your competitors’ audiences care about. Map the landscape around any brand or person.
Gucci fans index 4.1x on premium travel. Hermès fans index 5.2x on equestrian. Chanel’s audience over-indexes on art & culture. Same category — completely different people.
Choose partnership and sponsorship targets based on audience DNA, not brand category.
Partner with Lululemon to reach a complementary wellness audience with minimal existing overlap.
Position Peloton partnership as premium tier. Use CrossFit for community activations. Avoid bundling with value segment.
Why Directory
Not just who follows a brand — but what they care about, how they behave and where the opportunity is.
No analysts, no tickets, no waiting. Search any brand, person, or team and get a complete audience profile in seconds. Not hours. Not days. Seconds.
Each profile goes beyond demographics — interests, brand affinities, media consumption, purchase behaviors, values, and more.
Use it in meetings, during calls, for quick checks before pitches. Your always-on audience encyclopedia — open 24/7.
Use Cases
“Does Red Bull’s audience overlap with Formula 1?”
Instant overlap analysis. Choose partners based on audience fit, not gut feeling.
“Who is the Spotify audience in Germany?”
Pull up a complete profile before the call. Walk in with context, not questions.
“What does this athlete’s fanbase look like in the UK?”
Understand who follows them and whether the audience matches your brand.
“What brands dominate the fitness space in Japan?”
Map any market in minutes. See who owns the audience and where the white space is.