Top 50 Touchpoint em Brasil

Este ranking curado cobre os 50 maiores touchpoint em Brasil, ordenados por tamanho estimado de audiência a partir dos sinais anonimizados de pesquisa da Rascasse. Dos 444 touchpoint medidos em Brasil, os 50 aqui classificados concentram o maior alcance de audiência. Shopping malls, Gastronomy e Parties lideram a lista com uma audiência estimada combinada de 63,128,756 pessoas. Nas 50 entradas o tamanho médio de audiência é 9,079,814, e a maior, Shopping malls, atinge cerca de 22,748,402 pessoas em Brasil. O tamanho de audiência é o número estimado de pessoas únicas em Brasil que interagem com cada touchpoint, calculado a partir da procura de pesquisa. Os rankings refletem sinais de comportamento de pesquisa em Brasil e são atualizados semanalmente.

Ranking

Posição	Nome	Tamanho da audiência	Quota país	Subtipo	Categoria
1	Shopping malls	22,748,402	5.7%		Shopping
2	Gastronomy	20,249,255	8.2%	Field of study	Food & Beverages
3	Parties	20,131,099	5.3%	TV series	Music & Radio
4	Beauty salons	18,998,548	4.3%	Treatment	Beauty & Wellness
5	Supermarket	17,195,585	6.3%		Shopping
6	Spas	14,986,162	3.8%	Treatment	Beauty & Wellness
7	University	14,726,266	5.6%		Business & Career
8	Gated community	14,602,148	20.5%		Home & Garden
9	Boutiques	13,630,923	3.3%		Fashion & Accessoires
10	Swimming pool	13,450,353	7.2%		Sports
11	Hypermarket	12,896,916	9.9%		Shopping
12	Resort	12,850,984	4.5%		Travel & Leisure
13	Concerts	12,417,918	3.6%	Record label	Music & Radio
14	Bars	12,115,813	3.9%		Travel & Leisure
15	Coffeehouses	11,614,564	3.7%		Food & Beverages
16	Private university	10,337,702	15.8%		Business & Career
17	Public university	9,910,981	12.9%		Business & Career
18	High school	9,887,248	5.6%		Business & Career
19	Department store	9,674,810	5.2%		Shopping
20	Bakery	9,666,626	4.5%		Food & Beverages
21	Theatre	9,362,206	4.0%		Music & Radio
22	Fast food restaurants	8,811,230	5.3%		Food & Beverages
23	Nightclubs	8,592,605	3.6%		Music & Radio
24	Pet store	8,529,895	5.3%		Pets & Animals
25	Fast casual restaurants	8,235,189	5.6%		Food & Beverages
26	Brewery	8,134,480	7.8%		Food & Beverages
27	Festival	7,831,991	3.5%		Music & Radio
28	Grocery store	7,397,028	3.3%		Food & Beverages
29	Business class	6,159,547	4.3%		Travel & Leisure
30	Bake sale	6,107,786	41.1%	TV series	Food & Beverages
31	Library	6,043,354	5.2%		Literature
32	Samba school	5,807,098	83.8%		Music & Radio
33	Hospital	5,496,355	3.2%		Health
34	Private school	5,455,682	7.6%	Education	Kids & Family
35	Christian Church	5,347,192	8.7%		Politics & Society
36	Kindergarten	5,215,127	3.5%	Education	Kids & Family
37	Nail salon	5,170,060	4.6%	Nails	Beauty & Wellness
38	Outlet store	4,670,434	7.2%		Shopping
39	Delivery order	4,650,287	6.3%		Food & Beverages
40	First class travel	4,628,629	2.9%	Travel type	Travel & Leisure
41	Airport	4,511,776	3.8%	Airport	Travel & Leisure
42	Chain store	4,424,905	4.3%		Shopping
43	Big-box store	4,264,577	6.4%		Shopping
44	Museum	4,088,181	2.1%	Museum	Arts & Culture
45	Vocational school	4,066,120	23.2%		Business & Career
46	Charitable organization	4,013,700	2.7%		Politics & Society
47	Newsagent's shop	3,869,181	19.0%		News
48	Brassiere	3,730,878	3.4%		Food & Beverages
49	Sports club	3,716,162	3.0%		Sports
50	Primary school	3,566,760	5.5%	Education	Kids & Family