Service
Track competitive share through search data — the leading indicator traditional surveys can't match.
The Challenge
Quarterly surveys cost six figures and tell you what people said they think — not what they actually do. By the time results arrive, the market has already moved. Respondents rationalize, forget, and lie. You're making decisions on stale data filtered through human vanity. Search behavior doesn't lie. And it updates every day.
How It Works
Based on Les Binet's Share of Search theory. Search volume predicts market share — we make that intelligence actionable.
Choose which brands, products, or categories to track. Define the market boundaries that matter to your business — from broad industry to specific product niches.
Continuous tracking of Google search volume across your competitive set. Daily precision. City-level granularity. No surveys, no panels, no bias — just real behavior data.
4 years of history. Spot trends months before they appear in sales data. React before competitors even know the market has moved. Daily, weekly, or monthly granularity.
See It In Action
Real search behavior data, real market dynamics — not survey folklore.
Share of Search
See exactly how search demand distributes across your competitive set — updated daily, with 4 years of trend data. Spot market shifts months before they appear in revenue.
| Brand | Share of Search | Trend (YoY) |
|---|---|---|
| Bw BMW | 28.4% | -0.3pp |
| Mb Mercedes | 26.1% | -1.1pp |
| Ad Audi | 22.7% | -2.4pp |
| Ts Tesla | 14.3% | +8.2pp |
| Po Porsche | 8.5% | +0.2pp |
Attribute Tracking
Go beyond brand names. Track specific attributes like "returns", "complaints", or "pricing" to uncover early warning signals about quality perception, customer satisfaction, and competitive vulnerabilities.
| Brand | "Returns" Share | Trend (YoY) | Signal |
|---|---|---|---|
| Za Zalando | 34.2% | -0.8pp | Stable |
| Sh Shein | 22.8% | +12.0pp | Warning |
| Hm H&M | 18.4% | -1.2pp | Stable |
| Zr Zara | 14.1% | +0.4pp | Stable |
| Ay About You | 10.5% | -0.6pp | Stable |
Benefits
Understand not just where you stand — but where momentum is shifting and what to do about it.
Share of Search predicts market share. See competitive shifts months before they appear in sales data — giving you time to react while competitors are still reading last quarter's reports.
No panels, no fieldwork, no respondent recruitment. Continuous monitoring at a fraction of traditional brand tracking costs — with data that updates daily instead of quarterly.
Don't start from zero. Analyze 48 months of competitive dynamics from day one. Identify seasonal patterns, campaign impacts, and long-term market trends immediately.
Use Cases
Track your brand's search share continuously. Spot declines early, measure the impact of campaigns and PR events, and benchmark against competitors with daily precision instead of quarterly snapshots.
See whether your campaigns actually move search demand. Compare Share of Search before, during, and after campaigns to measure real impact on competitive positioning — not just impressions and clicks.
Considering a new market? Analyze Share of Search dynamics to identify the right moment — when incumbents are weakening or consumer interest in the category is accelerating.
Track attribute-specific searches like "returns", "complaints", or "pricing" to detect quality perception shifts. Early warning signals that traditional surveys take months to surface.