Use Case: US Market Entry
Entering the US market? Rascasse gives you ZIP code-level audience intelligence, Nielsen DMA analysis, and direct Meta & TikTok targeting exports — before you spend a single ad dollar. Understand your US audience, know where they live, and reach them on the right platforms.
The Workflow
From understanding your US audience to launching targeted campaigns on Meta and TikTok.
Understand your US audience first.
Before planning any campaign, see exactly who searches for you in the US. Age & gender breakdown, 28 psychographic traits calibrated for US consumers, and direct comparison with your European audience.
Example: Your US audience is younger (peak 25-34 vs. 35-44 in Europe), more male (54% vs. 48%), and scores 1.8x on "Early Adopter" — suggesting a digital-first launch strategy.
Know exactly where your audience lives.
Interactive ZIP code heatmaps, 210 Nielsen DMA market areas with audience size, state-level concentration ranking, and US Counties data. Export ZIP code lists for programmatic geo-targeting.
Example: Your audience concentrates in NY DMA (18%), LA DMA (14%), and Miami DMA (9%). But Austin DMA is growing +42% YoY.
Export audience segments directly to ad platforms.
Ready-to-use targeting recommendations for Meta (Facebook/Instagram) and TikTok. Interest matching with relevance scoring, demographic parameters, geographic targeting, and estimated reach per platform.
Allocate budget based on audience density.
See recommended budget splits across DMAs, platforms, and audience segments. Data-driven allocation ensures your US advertising spend goes where your audience actually is — not where you assume they are.
Key Capabilities
Complete US ZIP code coverage with audience density heatmaps on interactive Mapbox maps.
Every US media market analyzed with audience size, concentration, and growth metrics.
Side-by-side comparison of your US and European audiences — demographics, psychographics, and media preferences.
52+ matched interest categories with relevance scoring for Facebook and Instagram campaign targeting.
Direct and fuzzy interest matching for TikTok ads with estimated reach calculations.
Export ZIP code lists, interest targeting, and demographic parameters for direct import into ad platforms.