Rascasse Audience Intelligence

The Rest Is Politics Audience in United Kingdom

The Rest Is Politics has an estimated audience of 5.4M people in United Kingdom.

#1among Politics in United Kingdom
#1among podcasts in United Kingdom
#45in Politics & Society

The Rest Is Politics has an estimated audience of 5.4M people in United Kingdom. 54.0% are female, 46.0% are male, average age 45.4. Top affinities: BBC iPlayer, Waterstones, Google Docs, Google Drive, Crossword.

By number of fans, The Rest Is Politics ranks #1 among the 63 objects in Politics in United Kingdom — 1,686.5× the group median.

Its fans are 0.6 years older than the group average of 44.8.

Women make up 54.0% of the fan base, 1.1 percentage points more than the group average.

Top affinities include Political science, Crossword, Google Docs, with strongest over-indexing on Political science (1.99× the country average).

Demographically, the The Rest Is Politics audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical The Rest Is Politics fan in United Kingdom is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Political science.

Category: Politics & Society · Type: Podcast · Subtype: Politics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United Kingdom
Gender
54.0%♀
46.0% male
Age
45.4
average years
Country rank
#1286
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Rest Is Politics fans

54.0% are female, 46.0% are male, average age 45.4.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for The Rest Is Politics audience in United Kingdom
MetricValue
Female54.0%
Male46.0%
Average age45.4
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the The Rest Is Politics audience in United Kingdom
Age bracketShare%
16-248%
25-3416%
35-4419%
45-5423%
55+34%
Fig. 04

Worldwide distribution

66.7%

of the worldwide The Rest Is Politics audience comes from United Kingdom.

Worldwide audience distribution share by country for The Rest Is Politics
CountryShare
United Kingdom66.7%
Australia6.8%
Ireland5.7%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Rest Is Politics audience vs. the country average
#·InterestCategoryAffinity×
01Political scienceBusiness & Career1.99×
02CrosswordGames1.91×
03Google DocsInternet & Social Media1.72×
04Internet Movie DatabaseMovies & TV1.69×
05ActivismPolitics & Society1.68×
06Prince HarryPolitics & Society1.68×
07DuneMovies & TV1.65×
08WaterstonesLiterature1.63×
09GeneticsKids & Family1.62×
10The TimesNews1.61×
11RedditInternet & Social Media1.60×
12AudiobookLiterature1.59×
13Crime fictionLiterature1.58×
14Google DriveTechnology & Electronics1.57×
15QuizGames1.55×
16Channel 5 (UK)Movies & TV1.54×
17Social scienceBusiness & Career1.53×
18BBC iPlayerMovies & TV1.52×
19Political partyPolitics & Society1.52×
20Sky NewsNews1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Rest Is Politics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Rest Is Politics audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
SpiritualityBALANCE1.37×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Rest Is Politics audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
CreativityOPEN1.04×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in The Rest Is Politics over the last 12 months. Modelled, not counted; people interested in several podcasts count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/the-rest-is-politics-10136298” · Methodology