Rascasse Audience Intelligence

Robert De Niro Audience in United States

Robert De Niro has an estimated audience of 7,029,781 people in United States.

#140among Actor Actress or TV Star in United States
#364among Person in United States#432in Movies & TV

The average Robert De Niro fan in United States is 42.7 years old, balanced, and lives primarily in California.

Its fans are 2.6 years older than the group average of 40.1.

Women make up 51.7% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 6620 objects in Actor Actress or TV Star, Robert De Niro fans stand out for their interest in Selma Blair, Juliette Lewis and Sneaky Pete.

Most fans live in California, New York, Texas.

Top affinities include Selma Blair, Juliette Lewis, Sneaky Pete, with strongest over-indexing on Selma Blair (28.92× the country average).

Demographically, the Robert De Niro audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Individualism.

The typical Robert De Niro fan in United States is balanced, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Selma Blair.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7M
in United States
Gender
51.7%♀
48.3% male
Age
42.7
average years
Country rank
#4929
among all objects in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Robert De Niro fans

51.7% are female, 48.3% are male, average age 42.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Robert De Niro audience in United States
MetricValue
Female51.7%
Male48.3%
Average age42.7
Estimated audience size7,029,781
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Robert De Niro audience in United States
Age bracketShare%
16-2414%
25-3418%
35-4419%
45-5422%
55+27%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Robert De Niro audience comes from United States.

Worldwide audience distribution share by country for Robert De Niro
CountryShare
United States23.2%
Brazil7.6%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Robert De Niro fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.27×
02Connecticut~90K1.25×
03New York~500K1.24×
04Pennsylvania~300K1.18×
05Rhode Island~30K1.18×
06Nevada~80K1.17×
07California~900K1.14×
08Illinois~300K1.13×
09Arizona~200K1.11×
10Massachusetts~200K1.11×
11New Hampshire~30K1.11×
12New Mexico~50K1.09×
13Florida~500K1.08×
14Michigan~200K1.08×
15Ohio~300K1.07×
16Delaware~20K1.06×
17Missouri~100K1.03×
18Wisconsin~100K1.03×
19Texas~500K1.02×
20Indiana~100K1.01×
21Maryland~100K1.01×
22Kentucky~90K1.00×
23North Carolina~200K0.99×
24Washington~200K0.99×
25Tennessee~100K0.99×
26Oregon~90K0.99×
27Colorado~100K0.98×
28Oklahoma~80K0.98×
29Georgia~200K0.97×
30South Carolina~100K0.97×
31Maine~30K0.97×
32Virginia~200K0.96×
33Minnesota~100K0.96×
34Kansas~60K0.95×
35Idaho~40K0.95×
36Louisiana~90K0.94×
37Iowa~60K0.93×
38Nebraska~40K0.92×
39Montana~20K0.92×
40West Virginia~30K0.91×
41Arkansas~60K0.90×
42Vermont~10K0.90×
43Utah~60K0.88×
44Mississippi~50K0.86×
45North Dakota~10K0.86×
46Alabama~90K0.85×
47Alaska~10K0.85×
48Hawaii~30K0.84×
49Washington, District of Columbia~10K0.83×
50South Dakota~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Robert De Niro, United States
0.80×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Robert De Niro audience vs. the country average
#·InterestCategoryAffinity×
01Selma BlairMovies & TV28.92×
02Juliette LewisMovies & TV28.04×
03Sneaky PeteMovies & TV27.44×
04Christine BaranskiMovies & TV27.36×
05Animal Kingdom (film)Movies & TV26.06×
06Guillermo del ToroMovies & TV24.27×
07Moonlight (TV series)Movies & TV23.95×
08James CaanMovies & TV23.35×
09Robert DuvallMovies & TV21.55×
10Rob SchneiderMovies & TV21.39×
11Animal Kingdom (TV series)Movies & TV20.88×
12Scarface (1983 film)Movies & TV20.59×
13Javier BardemMovies & TV20.16×
14Jessica BielMovies & TV19.77×
15Al PacinoMovies & TV18.93×
16Kate BeckinsaleMovies & TV18.11×
17Alicia SilverstoneMovies & TV17.36×
18The Rock (film)Movies & TV15.13×
19Diane KeatonMovies & TV12.57×
20Pedro PascalMovies & TV10.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Robert De Niro audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Robert De Niro audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.27×
IndividualismJOY1.11×
TravellingTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Robert De Niro audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Quality AwarenessPREMIUM0.97×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Robert De Niro over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/robert-de-niro-13115” · Methodology