Rascasse Audience Intelligence

Channel 4 Audience Demographics in United Kingdom

Channel 4 has an estimated audience of 12.7M people in United Kingdom.

#5among Entertainment in United Kingdom
#7among TV channels in United Kingdom
#21in Movies & TV

The average Channel 4 fan in United Kingdom is 43.5 years old, more female, and lives primarily in South East.

By number of fans, Channel 4 ranks #6 among the 961 objects in Entertainment in United Kingdom — 27.8× the group median.

Its fans are 2.0 years older than the group average of 41.5.

Women make up 59.5% of the fan base, 10.2 percentage points more than the group average.

Compared with the other 960 objects in Entertainment, Channel 4 fans stand out for their interest in Channel 4 News, Peep Show (TV series) and Richard Ayoade.

Most fans live in South East, North West, Greater London.

Top affinities include Channel 4 News, Peep Show (TV series), Richard Ayoade, with strongest over-indexing on Channel 4 News (2.23× the country average).

Demographically, the Channel 4 audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Channel 4 fan in United Kingdom is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Channel 4 News.

Category: Movies & TV · Type: TV Channel · Subtype: Entertainment

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.7M
in United Kingdom
Gender
59.5%♀
40.5% male
Age
43.5
average years
Country rank
#362
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Channel 4

59.5% are female, 40.5% are male, average age 43.5.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Channel 4 audience in United Kingdom
MetricValue
Female59.5%
Male40.5%
Average age43.5
Estimated audience size12.7M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Channel 4 audience in United Kingdom
Age bracketShare%
16-2411%
25-3419%
35-4419%
45-5422%
55+29%
Fig. 04

Worldwide distribution

57.0%

of the worldwide Channel 4 audience comes from United Kingdom.

Worldwide audience distribution share by country for Channel 4
CountryShare
United Kingdom57.0%
United States17.7%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Channel 4 fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South West~1.5M1.37×
02Wales~700K1.21×
03North West~1.5M1.19×
04South East~2M1.13×
05East Midlands~1M1.11×
06East of England~1.5M1.08×
07Greater London~1.5M0.98×
08Scotland~1M0.98×
09Northern Ireland~300K0.80×
10North East~400K0.77×
11Yorkshire and the Humber~800K0.75×
12West Midlands~700K0.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Channel 4 audience vs. the country average
#·InterestCategoryAffinity×
01Channel 4 NewsMovies & TV2.23×
02Peep Show (TV series)Movies & TV2.20×
03Richard AyoadeMovies & TV2.04×
04Law & OrderMovies & TV1.80×
05Mission: ImpossibleMovies & TV1.78×
06HollyoaksMovies & TV1.76×
07Michael PalinMovies & TV1.71×
08Noah WyleMovies & TV1.68×
094oDMovies & TV1.67×
10Earthquake (comedian)Movies & TV1.67×
11Jimmy CarrMovies & TV1.66×
12E4 (TV channel)Movies & TV1.62×
13Jonathan RossMovies & TV1.62×
14Midsomer MurdersMovies & TV1.61×
15Alan CarrMovies & TV1.58×
16The Office (UK TV series)Movies & TV1.56×
17Louis TherouxMovies & TV1.55×
18BBC Radio 6 MusicMusic & Radio1.53×
19The Daily MashNews1.52×
20Sky GoMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Channel 4 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Channel 4 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
SpiritualityBALANCE1.06×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Channel 4 audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Risk AppetiteTHRILL0.91×
TravellingTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entertainment audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Channel 4 over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/channel-4-84567” · Methodology