Rascasse Audience Intelligence

Frida Kahlo Audience in United States

Frida Kahlo has an estimated audience of 4.7M people in United States.

#3among Painter in United States
#737among people in United States#79in Arts & Culture

The average Frida Kahlo fan in United States is 34.2 years old, more female, and lives primarily in California.

By number of fans, Frida Kahlo ranks #3 among the 248 objects in Painter in United States — 18.1× the group median.

Its fans are 8.1 years younger than the group average of 42.3.

Women make up 78.6% of the fan base, 23.3 percentage points more than the group average.

Compared with the other 247 objects in Painter, Frida Kahlo fans stand out for their interest in Strike Back (TV series), Frida Kahlo Museum and Diego Rivera.

Most fans live in California, Texas, Florida.

Top affinities include Strike Back (TV series), Frida Kahlo Museum, Diego Rivera, with strongest over-indexing on Strike Back (TV series) (91.4× the country average).

Demographically, the Frida Kahlo audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

The typical Frida Kahlo fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Strike Back (TV series).

Category: Arts & Culture · Type: Person · Subtype: Painter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in United States
Gender
78.6%♀
21.4% male
Age
34.2
average years
Country rank
#7010
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Frida Kahlo fans

78.6% are female, 21.4% are male, average age 34.2.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Frida Kahlo audience in United States
MetricValue
Female78.6%
Male21.4%
Average age34.2
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Frida Kahlo audience in United States
Age bracketShare%
16-2439%
25-3418%
35-4416%
45-5415%
55+12%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Frida Kahlo audience comes from United States.

Worldwide audience distribution share by country for Frida Kahlo
CountryShare
United States17.9%
Mexico9.5%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Frida Kahlo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.65×
02California~900K1.60×
03New Mexico~50K1.58×
04Arizona~100K1.35×
05Illinois~200K1.32×
06New Jersey~200K1.28×
07New York~400K1.27×
08Oregon~70K1.22×
09Florida~400K1.21×
10Colorado~100K1.20×
11Washington, District of Columbia~10K1.19×
12Washington~100K1.17×
13Virginia~100K1.14×
14Utah~50K1.14×
15Nevada~50K1.12×
16North Carolina~200K1.11×
17Connecticut~50K1.09×
18Georgia~200K1.08×
19Massachusetts~100K1.06×
20Maryland~90K1.04×
21Oklahoma~60K1.03×
22Kansas~40K0.99×
23Indiana~90K0.98×
24Rhode Island~10K0.97×
25Pennsylvania~200K0.95×
26Wisconsin~80K0.93×
27Kentucky~60K0.92×
28Nebraska~20K0.91×
29Vermont~8K0.91×
30Louisiana~60K0.90×
31Hawaii~20K0.90×
32Delaware~10K0.90×
33Arkansas~40K0.89×
34Idaho~20K0.88×
35South Carolina~70K0.86×
36Michigan~100K0.85×
37Minnesota~70K0.84×
38Montana~10K0.84×
39Tennessee~80K0.83×
40Maine~20K0.83×
41Iowa~40K0.82×
42Missouri~70K0.81×
43New Hampshire~10K0.81×
44Alaska~8K0.79×
45Ohio~100K0.78×
46Alabama~50K0.74×
47North Dakota~8K0.70×
48Mississippi~30K0.69×
49West Virginia~20K0.69×
50South Dakota~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Frida Kahlo, United States
0.68×1.00×1.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Frida Kahlo audience vs. the country average
#·InterestCategoryAffinity×
01Strike Back (TV series)Movies & TV91.40×
02Frida Kahlo MuseumArts & Culture82.23×
03Diego RiveraArts & Culture73.68×
04Edgar DegasArts & Culture54.66×
05Darker than BlackMovies & TV52.82×
06Francis Bacon (artist)Arts & Culture48.89×
07Edvard MunchArts & Culture45.98×
08FridaMovies & TV43.34×
09Edie SedgwickFashion & Accessoires41.97×
10Egon SchieleArts & Culture34.16×
11Red envelopePolitics & Society33.67×
12EastEndersMovies & TV29.27×
13Georgia O'KeeffeArts & Culture29.26×
14David HockneyArts & Culture19.63×
15LawrenceMusic & Radio16.44×
16Amelia EarhartBusiness & Career10.02×
17Yayoi KusamaArts & Culture9.82×
18Restaurant DepotFood & Beverages9.24×
19Jane GoodallPets & Animals8.99×
20CleverMusic & Radio1.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Frida Kahlo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Frida Kahlo audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.43×
Urban LifestyleOPEN1.38×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Frida Kahlo audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
DIY MentalityTHRILL0.96×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Painter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Frida Kahlo over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/frida-kahlo-80041” · Methodology