Rascasse Audience Intelligence

Bad Friends Audience in United Kingdom

Bad Friends has an estimated audience of 487K people in United Kingdom.

#31among Comedy in United Kingdom
#28among podcasts in United Kingdom
#2075in Movies & TV

Bad Friends has an estimated audience of 487K people in United Kingdom. 51.1% are female, 48.9% are male, average age 44.6. Top affinities: Rock music, Google Docs, Britney Spears, Google Drive, Millie Bobby Brown.

By number of fans, Bad Friends ranks #33 among the 409 objects in Comedy in United Kingdom — 1.4× the group median.

Its fans are 2.2 years older than the group average of 42.4.

Women make up 51.1% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 408 objects in Comedy, Bad Friends fans stand out for their interest in CapCut, Millie Bobby Brown and Broadway theatre.

Top affinities include CapCut, Millie Bobby Brown, Broadway theatre, with strongest over-indexing on CapCut (2.28× the country average).

Demographically, the Bad Friends audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

The typical Bad Friends fan in United Kingdom is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for CapCut.

Category: Movies & TV · Type: Podcast · Subtype: Comedy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
487K
in United Kingdom
Gender
51.1%♀
48.9% male
Age
44.6
average years
Country rank
#13366
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bad Friends fans

51.1% are female, 48.9% are male, average age 44.6.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Bad Friends audience in United Kingdom
MetricValue
Female51.1%
Male48.9%
Average age44.6
Estimated audience size487K
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Bad Friends audience in United Kingdom
Age bracketShare%
16-2410%
25-3417%
35-4419%
45-5422%
55+31%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Bad Friends audience comes from United Kingdom.

Worldwide audience distribution share by country for Bad Friends
CountryShare
United States63.6%
United Kingdom11.4%
Canada7.6%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bad Friends audience vs. the country average
#·InterestCategoryAffinity×
01CapCutTechnology & Electronics2.28×
02Millie Bobby BrownMovies & TV2.03×
03Broadway theatreTravel & Leisure2.02×
04ZendayaMovies & TV1.99×
05Google DocsInternet & Social Media1.88×
06DuneMovies & TV1.86×
07Social changePolitics & Society1.78×
08Crystal Palace F.C.Sports1.78×
09Stranger ThingsMovies & TV1.77×
10Social movementPolitics & Society1.76×
11ActivismPolitics & Society1.74×
12LivemusicMusic & Radio1.73×
13Internet Movie DatabaseMovies & TV1.68×
14Google DriveTechnology & Electronics1.60×
15Rock musicMusic & Radio1.58×
16Britney SpearsMusic & Radio1.57×
17Self-loveHealth1.57×
18Self-awarenessHealth1.56×
19Bonnie TylerMusic & Radio1.51×
20Art exhibitionArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bad Friends audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bad Friends audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
MindfulnessBALANCE1.24×
SustainabilityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bad Friends audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Luxury OrientationPREMIUM0.94×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Bad Friends over the last 12 months. Modelled, not counted; people interested in several podcasts count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/bad-friends-10136264” · Methodology