Rascasse Audience Intelligence

Chevrolet Trax Audience in United States

Chevrolet Trax has an estimated audience of 863K people in United States.

#193among Car type in United States
#201among Car Model in United States
#812in Cars & Mobility

The average Chevrolet Trax fan in United States is 43.1 years old, more male, and lives primarily in Texas.

Its fans are 3.9 years older than the group average of 39.2.

Women make up 29.1% of the fan base, 1.1 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Chevrolet Trax fans stand out for their interest in McAlister's Deli, Ford Ka and Hyundai i20.

Most fans live in Texas, California, Florida.

Top affinities include McAlister's Deli, Ford Ka, Hyundai i20, with strongest over-indexing on McAlister's Deli (119.61× the country average).

Demographically, the Chevrolet Trax audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

The typical Chevrolet Trax fan in United States is more male, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for McAlister's Deli.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
863K
in United States
Gender
29.1%♀
70.9% male
Age
43.1
average years
Country rank
#26094
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chevrolet Trax fans

29.1% are female, 70.9% are male, average age 43.1.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Chevrolet Trax audience in United States
MetricValue
Female29.1%
Male70.9%
Average age43.1
Estimated audience size863K
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Chevrolet Trax audience in United States
Age bracketShare%
16-2416%
25-3415%
35-4418%
45-5422%
55+29%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Chevrolet Trax audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Trax
CountryShare
United States44.8%
Mexico16.5%
Canada10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chevrolet Trax fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.78×
02Mississippi~10K1.73×
03Alabama~20K1.65×
04Florida~90K1.64×
05Texas~90K1.59×
06Georgia~40K1.42×
07Arkansas~10K1.39×
08Tennessee~20K1.25×
09Michigan~30K1.23×
10Oklahoma~10K1.21×
11North Carolina~30K1.18×
12Kentucky~10K1.17×
13South Carolina~20K1.16×
14Missouri~20K1.11×
15Arizona~20K1.09×
16Maryland~20K1.08×
17Illinois~40K1.06×
18Virginia~20K1.05×
19Indiana~20K1.03×
20Nevada~9K1.02×
21New Mexico~6K1.02×
22Hawaii~4K0.99×
23Delaware~2K0.98×
24Kansas~7K0.97×
25West Virginia~4K0.97×
26New Jersey~20K0.95×
27Ohio~30K0.94×
28California~90K0.91×
29Alaska~2K0.91×
30Nebraska~5K0.90×
31Washington, District of Columbia~2K0.86×
32New York~40K0.84×
33Massachusetts~20K0.84×
34Iowa~7K0.84×
35Connecticut~8K0.83×
36Pennsylvania~30K0.82×
37Utah~7K0.82×
38Wisconsin~10K0.80×
39Maine~3K0.80×
40Minnesota~10K0.79×
41Rhode Island~2K0.79×
42North Dakota~2K0.79×
43Washington~10K0.75×
44South Dakota~2K0.75×
45Vermont~1K0.75×
46Idaho~3K0.74×
47Colorado~10K0.73×
48Oregon~8K0.73×
49New Hampshire~2K0.70×
50Montana~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Trax, United States
0.68×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chevrolet Trax audience vs. the country average
#·InterestCategoryAffinity×
01McAlister's DeliFood & Beverages119.61×
02Ford KaCars & Mobility111.51×
03Hyundai i20Cars & Mobility81.77×
04Chevrolet MalibuCars & Mobility57.75×
05Chevrolet EquinoxCars & Mobility57.14×
06Chevrolet TraverseCars & Mobility56.38×
07Chevrolet SuburbanCars & Mobility31.17×
08Neve CampbellMovies & TV28.62×
09Ford EcoSportCars & Mobility24.80×
10Chevrolet TahoeCars & Mobility20.06×
11Honda PilotCars & Mobility16.77×
12BuickCars & Mobility16.20×
13Hybrid electric vehicleCars & Mobility12.28×
14Kia MotorsCars & Mobility11.00×
15SunocoCars & Mobility8.94×
16Used CarsCars & Mobility8.75×
17Solar energyHome & Garden5.83×
18Vehicle insuranceCars & Mobility5.63×
19FedExBusiness & Career5.34×
20Mortgage loansBusiness & Career5.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chevrolet Trax audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chevrolet Trax audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.02×
Convenience OrientationPREMIUM2.22×
Need for SecurityCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chevrolet Trax audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
MindfulnessBALANCE0.66×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chevrolet Trax over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chevrolet-trax-31106” · Methodology