Rascasse Audience Intelligence

Bob Marley Audience in United States

Bob Marley has an estimated audience of 4,295,950 people in United States.

#1among Reggae in United States
#829among Person in United States#618in Music & Radio

The average Bob Marley fan in United States is 35.6 years old, balanced, and lives primarily in California.

By number of fans, Bob Marley ranks #1 among the 84 objects in Reggae in United States — 176.6× the group median.

Its fans are 2.2 years younger than the group average of 37.8.

Women make up 50.8% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 83 objects in Reggae, Bob Marley fans stand out for their interest in Hope Solo, Ziggy Marley and Emperor (band).

Interest is seasonal: January, February and April account for 41% of the year's searches, September is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Hope Solo, Ziggy Marley, Emperor (band), with strongest over-indexing on Hope Solo (24.44× the country average).

Demographically, the Bob Marley audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

The typical Bob Marley fan in United States is balanced, around 35.6 years old, with strong Travelling tendencies and a notable affinity for Hope Solo.

Category: Music & Radio · Type: Person · Subtype: Reggae

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.3M
in United States
Gender
50.8%♀
49.2% male
Age
35.6
average years
Country rank
#7489
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bob Marley fans

50.8% are female, 49.2% are male, average age 35.6.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Bob Marley audience in United States
MetricValue
Female50.8%
Male49.2%
Average age35.6
Estimated audience size4,295,950
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Bob Marley audience in United States
Age bracketShare%
16-2430%
25-3422%
35-4419%
45-5416%
55+12%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Bob Marley audience comes from United States.

Worldwide audience distribution share by country for Bob Marley
CountryShare
United States22.1%
Brazil8.1%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bob Marley fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.28×
02Arizona~200K2.05×
03Hawaii~30K1.41×
04Alaska~10K1.38×
05Georgia~200K1.36×
06Florida~400K1.32×
07Louisiana~80K1.32×
08Maryland~100K1.26×
09Mississippi~50K1.20×
10South Carolina~80K1.18×
11North Carolina~200K1.17×
12Delaware~10K1.13×
13Connecticut~50K1.12×
14Nevada~40K1.04×
15Virginia~100K1.03×
16New York~300K1.01×
17New Jersey~100K1.01×
18Massachusetts~90K1.00×
19New Mexico~30K1.00×
20New Hampshire~20K0.99×
21Texas~300K0.98×
22Washington, District of Columbia~9K0.98×
23Maine~20K0.96×
24California~500K0.95×
25Tennessee~90K0.95×
26Pennsylvania~200K0.93×
27Arkansas~40K0.93×
28Ohio~100K0.92×
29Rhode Island~10K0.92×
30Indiana~80K0.89×
31Missouri~70K0.89×
32Illinois~100K0.88×
33Colorado~70K0.88×
34Oklahoma~40K0.88×
35Utah~40K0.87×
36Michigan~100K0.84×
37Kentucky~50K0.84×
38Washington~80K0.83×
39Oregon~40K0.81×
40Vermont~7K0.80×
41Kansas~30K0.79×
42Idaho~20K0.79×
43Montana~10K0.79×
44Wisconsin~60K0.78×
45West Virginia~20K0.76×
46Minnesota~50K0.75×
47Iowa~30K0.74×
48Nebraska~20K0.73×
49South Dakota~8K0.71×
50North Dakota~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Bob Marley, United States
0.70×1.00×2.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bob Marley audience vs. the country average
#·InterestCategoryAffinity×
01Hope SoloSports24.44×
02Ziggy MarleyMusic & Radio22.26×
03Emperor (band)Music & Radio20.01×
04Immortal (band)Music & Radio18.71×
05CachorroPets & Animals13.16×
06Sean PaulMusic & Radio12.93×
07Mavado (singer)Music & Radio8.47×
08Sublime (band)Music & Radio8.25×
09Black metalMusic & Radio7.69×
10Death metalMusic & Radio7.13×
11Pennywise (band)Music & Radio6.49×
12MetalcoreMusic & Radio6.06×
13Thrash metalMusic & Radio5.91×
14James FrancoMovies & TV5.91×
15PhoenixMusic & Radio5.38×
16Ozzy OsbourneMusic & Radio4.50×
17Classic rockMusic & Radio3.91×
18ImdbMovies & TV3.74×
19Progressive rockMusic & Radio3.29×
20Hard rockMusic & Radio2.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bob Marley audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bob Marley audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.24×
Urban LifestyleOPEN1.23×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bob Marley audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
IndividualismJOY0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bob Marley over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bob-marley-3003” · Methodology