Rascasse Audience Intelligence

Bad Friends Audience in United Kingdom

Bad Friends has an estimated audience of 469K people in United Kingdom.

#25among podcasts in United Kingdom
#1442in Music & Radio

Bad Friends has an estimated audience of 469K people in United Kingdom. 51.1% are female, 48.9% are male, average age 44.6. Top affinities: Rock music, Superman, Google Docs, Broadway theatre, Google Drive.

Top affinities include Vanessa Kirby, Millie Bobby Brown, Broadway theatre, with strongest over-indexing on Vanessa Kirby (2.69× the country average).

Demographically, the Bad Friends audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

The typical Bad Friends fan in United Kingdom is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Vanessa Kirby.

Category: Music & Radio · Type: Podcast

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
469K
in United Kingdom
Gender
51.1%♀
48.9% male
Age
44.6
average years
Country rank
#12784
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bad Friends fans

51.1% are female, 48.9% are male, average age 44.6.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Bad Friends audience in United Kingdom
MetricValue
Female51.1%
Male48.9%
Average age44.6
Estimated audience size469K
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Bad Friends audience in United Kingdom
Age bracketShare%
16-2410%
25-3417%
35-4419%
45-5422%
55+31%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Bad Friends audience comes from United Kingdom.

Worldwide audience distribution share by country for Bad Friends
CountryShare
United States62.0%
United Kingdom12.4%
Canada7.3%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bad Friends audience vs. the country average
#·InterestCategoryAffinity×
01Vanessa KirbyMovies & TV2.69×
02Millie Bobby BrownMovies & TV2.03×
03Broadway theatreTravel & Leisure2.02×
04Google DocsInternet & Social Media1.88×
05DuneMovies & TV1.86×
06Social changePolitics & Society1.78×
07Crystal Palace F.C.Sports1.78×
08Stranger ThingsMovies & TV1.77×
09Social movementPolitics & Society1.76×
10ActivismPolitics & Society1.74×
11LivemusicMusic & Radio1.73×
12Google DriveTechnology & Electronics1.60×
13BeetlejuiceMovies & TV1.59×
14Rock musicMusic & Radio1.58×
15SupermanMovies & TV1.57×
16Self-loveHealth1.57×
17Britney SpearsMusic & Radio1.57×
18Self-awarenessHealth1.56×
19Scooby-DooMovies & TV1.55×
20Art exhibitionArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bad Friends audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bad Friends audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
MindfulnessBALANCE1.24×
SustainabilityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bad Friends audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Luxury OrientationPREMIUM0.94×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Bad Friends over the last 12 months. Modelled, not counted; people interested in several podcasts count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/bad-friends-10136264” · Methodology