Popularity ranking · Austria

The 100 most popular Food & Beverages audiences in Austria

This curated ranking covers the 100 largest food & beverages audiences in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.3k food & beverages audiences tracked in Austria, the 100 ranked here account for the largest measured audience reach. McDonald's, Müller (company) and Recipes lead the list with a combined estimated audience of 11M people. Across all 100 entries the average audience size is 925k, and the largest, McDonald's, reaches around 5.5M people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each food & beverages audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Wedding cake 504k 36.4 74.8% Sweet
77 Gourmet Foods 502k 43.4 59.4%
78 Street food 500k 39.7 53.9%
79 Drinking 499k 38.0 54.4%
80 Brewery 493k 42.6 45.4%
81 Diners 489k 41.2 60.5%
82 Sachertorte 483k 44.2 90.9% Sweet
83 Demel 478k 38.1 65.6% Bakery / baking
84 Coffee bean 475k 41.1 58.0%
85 German cuisine 473k 44.4 66.5% Cuisine
86 Cupcake 469k 39.0 72.6% Sweet
87 Wine tasting 467k 41.9 55.9%
88 Brassiere 451k 39.4 76.5%
89 Brewing 449k 41.8 46.5%
90 Heuriger 443k 43.3 59.6%
91 Protein 443k 40.1 61.1%
92 Food industry 434k 42.9 49.4%
93 Vegetarianism 431k 40.3 68.3%
94 Fast food restaurants 429k 41.6 55.7%
95 French cuisine 426k 42.4 64.7% Cuisine
96 Beef 421k 40.1 49.7%
97 Dough 413k 43.2 66.4% Sweet
98 Sparkling wine 411k 43.2 54.6% Wine
99 Gin 410k 41.9 52.3% Alcohol
100 Konditorei 408k 41.9 70.2%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular food & beverages audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each food & beverages audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest food & beverages audience in Austria?

McDonald's currently leads with an estimated audience of 5.5M people in Austria.

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