Popularity ranking · Austria

The 100 most popular Travel & Leisure audiences in Austria

This curated ranking covers the 100 largest travel & leisure audiences in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5.1k travel & leisure audiences tracked in Austria, the 100 ranked here account for the largest measured audience reach. Austria, Thalia, Victoria and Germany lead the list with a combined estimated audience of 11M people. Across all 100 entries the average audience size is 1.3M, and the largest, Austria, reaches around 4.1M people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each travel & leisure audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Baden, Switzerland 736k 39.1 52.7%
77 TripAdvisor 733k 42.1 56.3%
78 Trivago 730k 46.0 55.1% Travel website
79 Serbia 727k 39.1 50.0% Country
80 Bulgaria 723k 42.5 56.8% Country
81 Villa 723k 42.1 57.6%
82 Skyscanner 720k 42.3 56.0% Travel website
83 TUI 711k 39.7 71.2% Travel website
84 Australia 708k 40.4 48.3% Country
85 Lufthansa 698k 40.0 49.2% Airline
86 Norway 680k 43.6 59.4% Country
87 Airline 677k 40.8 46.2%
88 Leeds 675k 45.4 75.2% City
89 Forest 667k 41.1 58.4%
90 Road 662k 41.6 36.4%
91 Theme parks 655k 39.3 59.0% Travel type
92 New York City 654k 39.0 51.1% City
93 Southeast Europe 652k 42.8 53.0% Region
94 Ukraine 651k 42.1 53.0% Country
95 London 644k 39.4 56.7% City
96 St. Martins Therme & Lodge 644k 38.6 78.6% Hotel
97 Holiday cottage 637k 42.8 60.8%
98 Stuttgart 633k 42.3 44.9% City
99 Passau (district) 632k 40.8 57.7%
100 First class travel 618k 42.6 50.8% Travel type

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Frequently asked questions

How is this list of the most popular travel & leisure audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each travel & leisure audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest travel & leisure audience in Austria?

Austria currently leads with an estimated audience of 4.1M people in Austria.

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