Popularity ranking · Austria

The 100 most popular Beers in Austria

This curated ranking covers the 100 largest beers in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 204 beers tracked in Austria, the 100 ranked here account for the largest measured audience reach. Ottakringer, Steffl and Brauerei Ottakringer lead the list with a combined estimated audience of 1.2M people. Across all 100 entries the average audience size is 25k, and the largest, Ottakringer, reaches around 642k people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each beer, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 John Smith's Brewery 6.3k 38.6 15.3% Beer
52 Radeberger Brewery 6k 28.6 88.1% Beer
53 Dogfish Head Brewery 5.5k 31.5 52.4% Beer
54 Coors Light 5.4k 38.8 62.0% Beer
55 Dark Star Brewery 5.2k Beer
56 Caledonian Brewery 5.1k Beer
57 Hoegaarden Brewery 5k 33.5 7.7% Beer
58 Amstel 4.7k 34.0 57.1% Beer
59 Breckenridge Brewery 4.5k 48.3 74.1% Beer
60 Birra Messina 4.5k 37.5 18.3% Beer
61 Jever (beer) 4.5k 37.3 47.3% Beer
62 Westvleteren Brewery 4k 46.9 28.0% Beer
63 Clausthaler 4k 40.7 46.7% Beer
64 Grolsch Brewery 3.8k 42.5 34.1% Beer
65 Sprecher Brewery 3.5k 42.5 61.6% Beer
66 Asahi Breweries 3.5k 38.4 60.4% Beer
67 Feldschlößchen 3.5k 37.9 57.8% Beer
68 Miller Lite 3.4k 34.9 37.7% Beer
69 Cristal 3.4k 40.4 43.0% Beer
70 Bud Light 3.3k 23.6 60.6% Beer
71 Cerveza Patagonia 3k 36.0 56.7% Beer
72 Pabst Blue Ribbon 2.8k 26.1 51.8% Beer
73 Kingfisher 2.8k 32.8 16.0% Beer
74 Batemans Brewery 2.6k Beer
75 Rothaus Tannenzäpfle 2.6k 37.1 46.6% Beer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular beers compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each beer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest beer in Austria?

Ottakringer currently leads with an estimated audience of 642k people in Austria.

Other top lists in Austria