For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 80, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | NNexxus | 1k | 0.2% | 29.0 | 63.6% | Hair care |
| 52 | SSeb Man | 963 | 3.6% | 37.1 | 14.2% | Hair care |
| 53 | BBioSilk | 527 | 0.1% | 34.2 | 95.6% | Hair care |
| 54 | WWellaflex | 505 | 1.5% | 34.6 | 91.0% | Hair care |
| 55 | GGood Hair Day | 192 | 0.2% | 37.2 | 81.0% | Hair care |
| 56 | WWella Shockwaves | 186 | 1.4% | 34.9 | 88.8% | Hair care |
| 57 | KKMS Hair | 161 | 1.1% | 34.8 | 92.1% | Hair care |
| 58 | KKadus Professional | 133 | 0.5% | 37.1 | 93.2% | Hair care |
| 59 | LL'Oréal Professionnel | 128 | 0.0% | 35.2 | 75.8% | Hair care |
| 60 | WweDo Professional | 127 | 1.4% | 37.3 | 86.7% | Hair care |
| 61 | DDaimon Barber | 122 | 0.9% | 36.5 | 17.0% | Hair care |
| 62 | OOribe Haircare | 122 | 0.6% | 35.4 | 91.4% | Hair care |
| 63 | CCHI Haircare | 113 | 0.6% | 34.8 | 95.5% | Hair care |
| 64 | KKenra Professional | 108 | 6.7% | 0.0 | 0.0% | Hair care |
| 65 | CCurls - Natural Products for Your Natural Hair | 58 | 0.4% | 34.4 | 77.0% | Hair care |
| 66 | MModern Salon | 47 | 0.1% | 35.1 | 80.9% | Hair care |
| 67 | AAmerican Salon | 25 | 0.1% | 33.1 | 71.1% | Hair care |
| 68 | MMatrix Professional Haircare & Color | 25 | 0.4% | 37.8 | 76.9% | Hair care |
| 69 | EE'TAE Natural Products | 23 | 1.6% | 22.1 | 100.0% | Hair care |
| 70 | SSchwarzkopf Professional Japan | 19 | 2.5% | 44.9 | 59.1% | Hair care |
| 71 | BBaByliss UK | 16 | 1.2% | 39.0 | 64.0% | Hair care |
| 72 | AAndis Company | 15 | 0.4% | 37.0 | 25.9% | Hair care |
| 73 | KKlorane USA | 10 | 0.4% | 33.2 | 60.3% | Hair care |
| 74 | CCurly Hair Solutions | 8 | 0.4% | 24.4 | 86.0% | Hair care |
| 75 | TTIGI Professional | 6 | 0.5% | 33.3 | 65.9% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair cares compiled?
Rascasse aggregates anonymized search-behavior signals across Austria and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Austria?
Kérastase currently leads with an estimated audience of 115k people in Austria.