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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | MMotorama | 953 | 0.1% | 40.0 | 64.0% | New wave |
| 52 | TToyah | 938 | 0.2% | 51.9 | 48.7% | New wave |
| 53 | BBig Special | 919 | 0.9% | 36.8 | 50.8% | New wave |
| 54 | HHigh Vis | 914 | 0.2% | 33.2 | 50.9% | New wave |
| 55 | YYard Act | 857 | 0.7% | 36.8 | 48.4% | New wave |
| 56 | VVOWWS | 810 | 1.6% | 49.6 | 46.4% | New wave |
| 57 | TTRAITRS | 809 | 0.7% | 49.6 | 46.4% | New wave |
| 58 | DDrab Majesty | 763 | 1.0% | 0.0 | 0.0% | New wave |
| 59 | PPreoccupations | 741 | 0.4% | 42.4 | 59.0% | New wave |
| 60 | DDie Nerven | 730 | 2.3% | 36.6 | 51.0% | New wave |
| 61 | TTotal Control | 725 | 0.5% | 41.8 | 55.1% | New wave |
| 62 | UUltra Sunn | 682 | 0.6% | 49.6 | 46.4% | New wave |
| 63 | PPixel Grip | 670 | 0.5% | 34.2 | 68.6% | New wave |
| 64 | AAlien Sex Fiend | 638 | 0.8% | 44.2 | 40.9% | New wave |
| 65 | BBlack Marble | 623 | 0.2% | 33.2 | 47.7% | New wave |
| 66 | HHome Counties | 519 | 0.3% | 48.7 | 23.3% | New wave |
| 67 | DDame Area | 506 | 1.7% | 41.1 | 37.0% | New wave |
| 68 | TTuxedomoon | 496 | 0.8% | 41.2 | 53.9% | New wave |
| 69 | TThe Lords of the New Church | 491 | 0.6% | 48.2 | 66.5% | New wave |
| 70 | EEGYPTIAN BLUE | 485 | 0.4% | 40.7 | 52.0% | New wave |
| 71 | LLove and Rockets | 484 | 0.2% | 46.4 | 42.9% | New wave |
| 72 | IIST IST | 464 | 0.6% | 33.2 | 47.7% | New wave |
| 73 | TThe Suburbs | 447 | 0.2% | 48.4 | 44.9% | New wave |
| 74 | HHelena Hauff | 432 | 0.7% | 29.9 | 65.7% | New wave |
| 75 | PPink Turns Blue | 396 | 0.5% | 41.0 | 44.2% | New wave |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular new waves compiled?
Rascasse aggregates anonymized search-behavior signals across Austria and ranks each new wave by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest new wave in Austria?
Merchandise currently leads with an estimated audience of 39k people in Austria.