Popularity ranking · Austria

The 100 most popular Newspapers in Austria

This curated ranking covers the 100 largest newspapers in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 417 newspapers tracked in Austria, the 100 ranked here account for the largest measured audience reach. Bild, Kronen Zeitung and Kleine Zeitung lead the list with a combined estimated audience of 19M people. Across all 100 entries the average audience size is 359k, and the largest, Bild, reaches around 6.8M people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each newspaper, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Gândul 35k 41.1 100.0% Newspaper
77 The Stranger (newspaper) 35k 41.8 62.3% Newspaper
78 Abendzeitung 35k 43.2 49.8% Newspaper
79 Daily Mirror 34k 38.3 66.7% Newspaper
80 Libération 32k 44.6 57.6% Newspaper
81 TheMarker Online 31k 32.3 69.4% Newspaper
82 New York Post 31k 36.0 70.0% Newspaper
83 The Observer 30k 41.1 53.1% Newspaper
84 Gazeta Shqip 30k 32.3 43.7% Newspaper
85 Il Sole 24 Ore 30k 33.3 37.6% Newspaper
86 La Vanguardia 29k 36.7 25.7% Newspaper
87 Il Messaggero 28k 47.9 57.6% Newspaper
88 Berliner Zeitung 28k 41.6 63.2% Newspaper
89 Helsingin Sanomat 28k 30.9 53.4% Newspaper
90 Gazeta Wyborcza 27k 38.1 74.1% Newspaper
91 Hospodárske noviny 26k 39.3 73.0% Newspaper
92 Verdens Gang 26k 32.8 66.2% Newspaper
93 Mladá fronta DNES 26k 43.3 80.3% Newspaper
94 Resumé (magazine) 25k 25.1 55.3% Newspaper
95 Yeni Akit 25k 34.5 51.1% Newspaper
96 Posta (newspaper) 25k 38.5 24.4% Newspaper
97 Il Giornale 24k 34.3 44.4% Newspaper
98 ProSport 23k 21.7 39.4% Newspaper
99 B.Z. (newspaper) 23k 39.0 39.1% Newspaper
100 Tuttosport 23k 22.1 45.9% Newspaper

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Frequently asked questions

How is this list of the most popular newspapers compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each newspaper by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest newspaper in Austria?

Bild currently leads with an estimated audience of 6.8M people in Austria.

Other top lists in Austria