How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | JJem (shopping mall) | 2.7k | 0.2% | 36.3 | 67.0% | Shopping mall |
| 27 | DDesigner Outlet Roermond | 2k | 0.2% | 36.8 | 73.8% | Shopping mall |
| 28 | MMilaneo | 2k | 0.3% | 42.7 | 57.7% | Shopping mall |
| 29 | MMain-Taunus-Zentrum | 1.8k | 0.1% | 43.1 | 60.2% | Shopping mall |
| 30 | FForum Schwanthalerhöhe | 1.8k | 0.3% | 40.5 | 56.7% | Shopping mall |
| 31 | SSkyline Plaza | 1.7k | 0.1% | 41.6 | 56.7% | Shopping mall |
| 32 | EEast Side Mall | 1.7k | 0.1% | 41.0 | 51.5% | Shopping mall |
| 33 | AAltmarkt-Galerie | 1.6k | 0.2% | 42.1 | 56.6% | Shopping mall |
| 34 | DDodenhof | 1.6k | 0.3% | 44.5 | 61.4% | Shopping mall |
| 35 | EEuropa-Center | 1.5k | 0.2% | 42.0 | 60.2% | Shopping mall |
| 36 | KKöln Arcaden | 1.4k | 0.1% | 38.7 | 61.9% | Shopping mall |
| 37 | MMyZeil | 1.4k | 0.1% | 39.3 | 52.2% | Shopping mall |
| 38 | CCap 3000 | 1.3k | 0.1% | 42.4 | 61.3% | Shopping mall |
| 39 | CCarrousel du Louvre | 1.3k | 0.1% | 39.9 | 58.3% | Shopping mall |
| 40 | DDonau-Einkaufszentrum | 1.2k | 0.5% | 41.7 | 58.1% | Shopping mall |
| 41 | Ccity mall | 1.2k | 0.2% | 28.4 | 39.2% | Shopping mall |
| 42 | GGropius Passagen | 1.2k | 0.1% | 41.5 | 59.3% | Shopping mall |
| 43 | LLa Part-Dieu | 1.2k | 0.0% | 43.0 | 56.3% | Shopping mall |
| 44 | SSunway Pyramid | 1.1k | 0.1% | 23.2 | 50.0% | Shopping mall |
| 45 | BBercy Village | 1.1k | 0.1% | 40.7 | 61.9% | Shopping mall |
| 46 | EElbepark Dresden | 1.1k | 0.1% | 41.3 | 69.8% | Shopping mall |
| 47 | EErlangen Arcaden | 984 | 0.1% | 43.4 | 58.4% | Shopping mall |
| 48 | ZZweibrücken Fashion Outlet | 928 | 0.1% | 42.4 | 61.3% | Shopping mall |
| 49 | WWaterfront Bremen | 922 | 0.1% | 41.0 | 72.9% | Shopping mall |
| 50 | AAlstertal-Einkaufszentrum | 892 | 0.1% | 41.4 | 65.6% | Shopping mall |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular shopping malls compiled?
Rascasse aggregates anonymized search-behavior signals across Austria and ranks each shopping mall by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping mall in Austria?
donau zentrum currently leads with an estimated audience of 113k people in Austria.