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How to read this list
Rank
Position in the Top 73, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Belgium who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Belgium. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Belgium, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Belgium. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | WWellaflex | 141 | 0.4% | 31.7 | 88.3% | Hair care |
| 52 | BBlo Blow Dry Bar | 119 | 0.0% | 40.0 | 81.0% | Hair care |
| 53 | OOribe Haircare | 119 | 0.6% | 38.6 | 90.4% | Hair care |
| 54 | 33 Wetter Taft | 115 | 0.5% | 40.9 | 69.9% | Hair care |
| 55 | AArctic Fox Hair Color | 112 | 0.1% | 39.9 | 87.3% | Hair care |
| 56 | GGood Hair Day | 108 | 0.1% | 36.8 | 78.9% | Hair care |
| 57 | CCHI Haircare | 106 | 0.6% | 36.3 | 96.0% | Hair care |
| 58 | DDaimon Barber | 92 | 0.7% | 38.5 | 18.8% | Hair care |
| 59 | WWella Shockwaves | 92 | 0.7% | 35.8 | 88.0% | Hair care |
| 60 | WweDo Professional | 88 | 1.0% | 42.5 | 91.3% | Hair care |
| 61 | JJohn Paul Mitchell Systems | 87 | 1.4% | 35.7 | 100.0% | Hair care |
| 62 | CCurls - Natural Products for Your Natural Hair | 85 | 0.5% | 34.3 | 76.6% | Hair care |
| 63 | MModern Salon | 51 | 0.1% | 36.4 | 78.9% | Hair care |
| 64 | AAmerican Salon | 31 | 0.1% | 36.0 | 74.9% | Hair care |
| 65 | SScünci Hair Accessories | 29 | 1.6% | 34.0 | 76.8% | Hair care |
| 66 | MMatrix Professional Haircare & Color | 25 | 0.4% | 38.7 | 78.7% | Hair care |
| 67 | KKlorane USA | 13 | 0.5% | 32.2 | 60.0% | Hair care |
| 68 | AAndis Company | 12 | 0.3% | 30.4 | 34.4% | Hair care |
| 69 | BBaByliss UK | 8 | 0.6% | 35.8 | 66.6% | Hair care |
| 70 | KKinky Curly Coily Me! | 7 | 0.4% | 23.5 | 100.0% | Hair care |
| 71 | AAlterna Haircare | 5 | 0.0% | 34.7 | 57.9% | Hair care |
| 72 | KKenra Professional | 5 | 0.3% | 28.9 | 77.1% | Hair care |
| 73 | TTIGI Professional | 5 | 0.5% | 38.5 | 77.3% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair cares compiled?
Rascasse aggregates anonymized search-behavior signals across Belgium and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Belgium?
Kérastase currently leads with an estimated audience of 164k people in Belgium.