Popularity ranking · Belgium

The 100 most popular Website / Newspaper / Magazines in Belgium

This curated ranking covers the 100 largest website / newspaper / magazines in Belgium, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.4k website / newspaper / magazines tracked in Belgium, the 100 ranked here account for the largest measured audience reach. Gmail, TV-Gids and YouTube lead the list with a combined estimated audience of 49M people. Across all 100 entries the average audience size is 2M, and the largest, Gmail, reaches around 31M people in Belgium. Audience size is the estimated number of unique people in Belgium who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Belgium and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Belgium who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Belgium. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Belgium, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Belgium. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Stil in Berlin 460k 34.4 48.1% Fashion magazine
77 Foot Mercato 460k 36.0 33.3%
78 L'Echo 456k 45.1 50.8%
79 Polymarket 453k 35.4 19.5%
80 Discord 448k 27.5 27.8%
81 Apple TV 446k 41.2 47.8% TV / music streaming
82 AlloCiné 433k 41.7 42.4%
83 Libelle 425k 48.0 83.9%
84 Hoplr 419k 45.4 55.5%
85 Paris Match 415k 43.1 56.1% Newspaper
86 ITunes 413k 39.5 51.8% TV / music streaming
87 Delicious (website) 410k
88 Duolingo 406k 36.6 63.6% E-learning
89 Dailymotion 403k 37.9 43.8% TV / music streaming
90 Bluesky 383k 45.6 43.7% Social media
91 Cookie (magazine) 382k
92 LinkedIn 369k 42.8 52.8% Social media
93 Steal The Look 364k 41.7 54.2%
94 Marca (newspaper) 357k 38.4 47.4% Newspaper
95 Daily Mail 355k 39.6 41.7% Newspaper
96 strava 350k 36.3 35.5% Fitness
97 La Provence 347k 47.8 53.5%
98 Tumblr 347k 31.8 59.0% Social media
99 The Guardian 347k 38.2 47.6% Newspaper
100 Apple Music 346k 35.2 46.5% TV / music streaming

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across Belgium and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in Belgium?

Gmail currently leads with an estimated audience of 31M people in Belgium.

Other top lists in Belgium