A data profile of the people who buy, follow and care about iCarros in Brazil — modelled from more than twelve digital signal sources. iCarros has an estimated audience of 4,658,128 people in Brazil.
The average iCarros fan in Brazil is 40.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include WebMotors, Betano, Sport Club Corinthians Paulista, with strongest over-indexing on WebMotors (4.63× the country average).
Demographically, the iCarros audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical iCarros fan in Brazil is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for WebMotors.
The key figures that characterise the iCarros profile in Brazil.
31.9% are female, 68.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 40.6 |
| Estimated audience size | 4,658,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide iCarros audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.9% |
| United States | 0.1% |
| China | 0.1% |
Where the iCarros audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3M | 2.49× | |
| 02 | Rio de Janeiro | ~700K | 1.59× | |
| 03 | Goiás | ~300K | 1.59× | |
| 04 | Minas Gerais | ~800K | 1.52× | |
| 05 | Federal District | ~100K | 1.44× | |
| 06 | Mato Grosso do Sul | ~100K | 1.36× | |
| 07 | Rio Grande do Sul | ~400K | 1.34× | |
| 08 | Santa Catarina | ~300K | 1.27× | |
| 09 | Paraná | ~300K | 1.17× | |
| 10 | Bahia | ~400K | 1.16× | |
| 11 | Espírito Santo | ~100K | 0.96× | |
| 12 | Roraima | ~10K | 0.91× | |
| 13 | Amapá | ~20K | 0.89× | |
| 14 | Tocantins | ~30K | 0.87× | |
| 15 | Ceará | ~200K | 0.84× | |
| 16 | Mato Grosso | ~80K | 0.84× | |
| 17 | Acre | ~10K | 0.76× | |
| 18 | Pernambuco | ~200K | 0.75× | |
| 19 | Rio Grande do Norte | ~60K | 0.73× | |
| 20 | Piauí | ~50K | 0.71× | |
| 21 | Rondônia | ~30K | 0.69× | |
| 22 | Sergipe | ~30K | 0.68× | |
| 23 | Alagoas | ~50K | 0.65× | |
| 24 | Pará | ~100K | 0.63× | |
| 25 | Amazonas | ~50K | 0.62× | |
| 26 | Maranhão | ~70K | 0.59× | |
| 27 | Paraíba | ~50K | 0.57× |
The strongest cross-interests of the iCarros audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WebMotors | Cars & Mobility | 4.63× | ||
| 02 | Quatro Rodas | Cars & Mobility | 3.23× | ||
| 03 | OLX | Shopping | 2.44× | ||
| 04 | Fiat | Cars & Mobility | 2.18× | ||
| 05 | Motor vehicle | Cars & Mobility | 2.14× | ||
| 06 | Volkswagen | Cars & Mobility | 2.08× | ||
| 07 | Honda | Cars & Mobility | 1.91× | ||
| 08 | Cristiano Ronaldo | Sports | 1.68× | ||
| 09 | Premier League | Sports | 1.68× | ||
| 10 | Formula One | Sports | 1.66× | ||
| 11 | Manufacturing | Business & Career | 1.65× | ||
| 12 | UEFA Champions League | Sports | 1.63× | ||
| 13 | Botafogo de Futebol e Regatas | Sports | 1.62× | ||
| 14 | Serie A | Sports | 1.61× | ||
| 15 | Sport Club Corinthians Paulista | Sports | 1.60× | ||
| 16 | Betano | Games | 1.59× | ||
| 17 | Campeonato Brasileiro Série A | Sports | 1.59× | ||
| 18 | Paris Saint-Germain | Sports | 1.56× | ||
| 19 | Real Madrid C.F. | Sports | 1.55× | ||
| 20 | Brazil national football team | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.40× | |
| DIY Mentality | THRILL | 1.28× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.77× | |
| Extroversion | THRILL | 0.79× | |
| Creativity | OPEN | 0.81× |
iCarros has an estimated audience of 4,658,128 people in Brazil, concentrated in São Paulo and Minas Gerais.
31.9% of iCarros fans are female, 68.1% are male, with an average age of 40.6 years.
iCarros fans show strongest brand affinity for WebMotors (4.63×), Betano (1.59×), and Sport Club Corinthians Paulista (1.6×) over the country average.
iCarros fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond iCarros itself, the audience over-indexes on Betano (1.59×), Sport Club Corinthians Paulista (1.6×), Real Madrid C.F. (1.55×), and OLX (2.44×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for iCarros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.