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Top 100 Insurances in Brazil

This curated ranking covers the 100 largest insurances in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 150 insurances tracked in Brazil, the 100 ranked here account for the largest measured audience reach. SulAmérica, Tokio Marine and Allianz lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 102k, and the largest, SulAmérica, reaches around 2.3M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Zurich Insurance Group 342 46.6 48.6% Insurances
77 Macsf 338 40.9 71.0% Insurances
78 Yomoni 336 44.6 53.9% Insurances
79 Genertel 328 43.0 50.3% Insurances
80 Groupe Mutuel 318 43.5 57.2% Insurances
81 Huk24 303 43.8 61.2% Insurances
82 QBE Insurance 298 37.6 78.6% Insurances
83 Abeille Assurances 264 43.5 52.7% Insurances
84 Uniqa Insurance Group 253 44.1 60.8% Insurances
85 LVM Versicherung 250 40.4 50.1% Insurances
86 Liberty Mutual 217 42.6 57.4% Insurances
87 Kereis 205 44.2 53.6% Insurances
88 Goodvest 180 44.7 58.9% Insurances
89 Gothaer 179 44.3 62.1% Insurances
90 Wiener Städtische Versicherung 178 43.4 57.0% Insurances
91 HDI Versicherungen 175 44.2 58.6% Insurances
92 HUK-Coburg 165 43.4 55.7% Insurances
93 Helvetia Versicherungen 165 43.8 49.8% Insurances
94 Cosmosdirekt 145 46.6 66.0% Insurances
95 Bosch BKK 141 43.8 61.2% Insurances
96 Wertgarantie 139 43.5 56.6% Insurances
97 Europa Versicherungen 137 45.5 59.8% Insurances
98 Provinzial 135 44.5 67.6% Insurances
99 Versicherungskammer Bayern 132 44.1 57.7% Insurances
100 Itzehoer Versicherungen 131 44.2 62.1% Insurances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in Brazil?

SulAmérica currently leads with an estimated audience of 2.3M people in Brazil.

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