Popularity ranking · Brazil

The 100 most popular Insurances in Brazil

This curated ranking covers the 100 largest insurances in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 150 insurances tracked in Brazil, the 100 ranked here account for the largest measured audience reach. SulAmérica, Tokio Marine and Allianz lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 102k, and the largest, SulAmérica, reaches around 2.3M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Zurich Insurance Group 342 46.6 48.6% Insurances
77 Yomoni 340 44.6 55.6% Insurances
78 LVM Versicherung 338 42.1 49.9% Insurances
79 Genertel 320 42.2 56.2% Insurances
80 Groupe Mutuel 307 43.8 56.5% Insurances
81 QBE Insurance 301 37.6 78.6% Insurances
82 Huk24 282 44.0 64.0% Insurances
83 Crédit Coopératif 280 41.4 54.2% Insurances
84 Nürnberger Versicherung 271 44.9 64.9% Insurances
85 Abeille Assurances 265 43.5 52.7% Insurances
86 Uniqa Insurance Group 255 44.2 59.4% Insurances
87 Liberty Mutual 217 42.6 57.4% Insurances
88 Goodvest 211 47.5 61.2% Insurances
89 Gothaer 203 44.9 65.0% Insurances
90 Kereis 202 43.9 53.3% Insurances
91 HDI Versicherungen 178 44.6 51.7% Insurances
92 HUK-Coburg 177 43.3 53.0% Insurances
93 Helvetia Versicherungen 177 43.7 50.6% Insurances
94 AOK Baden-Württemberg 158 44.4 52.4% Insurances
95 Versicherungskammer Bayern 158 44.0 53.2% Insurances
96 Provinzial 147 44.9 53.9% Insurances
97 Cosmosdirekt 141 45.6 61.6% Insurances
98 Europa Versicherungen 139 38.8 55.6% Insurances
99 Wertgarantie 139 43.4 44.1% Insurances
100 Mecklenburgische 137 42.8 43.1% Insurances

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular insurances compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in Brazil?

SulAmérica currently leads with an estimated audience of 2.3M people in Brazil.

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