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Top 100 Museums in Brazil

This curated ranking covers the 100 largest museums in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 294 museums tracked in Brazil, the 100 ranked here account for the largest measured audience reach. São Paulo Museum of Art, Maloka Museum and Florence Cathedral lead the list with a combined estimated audience of 8.2M people. Across all 100 entries the average audience size is 194k, and the largest, São Paulo Museum of Art, reaches around 4.1M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each museum, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 São Paulo Museum of Image and Sound 125k 38.0 61.1% Museum
27 Tate 117k 36.4 56.3% Museum
28 Frieze Art Fair 112k 34.9 64.3% Museum
29 Russian Museum 106k 42.0 96.0% Museum
30 Guggenheim Museum Bilbao 103k 46.7 32.3% Museum
31 Los Angeles County Museum of Art 101k 44.6 66.9% Museum
32 Pérez Art Museum Miami 100k 36.2 56.2% Museum
33 Whitney Museum of American Art 91k 38.1 56.7% Museum
34 National Gallery of Art 87k 43.0 57.6% Museum
35 American Museum of Natural History 87k 37.9 56.5% Museum
36 MoMA PS1 78k 41.6 64.8% Museum
37 Field Museum of Natural History 75k 36.1 56.0% Museum
38 National Gallery 73k 43.1 68.5% Museum
39 Children's museum 70k 36.4 84.8% Museum
40 Centre Georges Pompidou 70k 39.9 57.5% Museum
41 Chicago History Museum 68k 36.9 58.2% Museum
42 Charles M. Schulz Museum 68k 43.1 99.4% Museum
43 San Diego Natural History Museum 68k 38.2 54.6% Museum
44 Canadian Museum of History 67k 39.6 47.0% Museum
45 Kunsthistorisches Museum 66k 37.3 57.0% Museum
46 The Gettysburg Museum Of History 64k 37.1 57.5% Museum
47 Natural history museum 64k 47.1 49.6% Museum
48 National Museum of History 63k 37.7 56.1% Museum
49 New Museum 63k 36.1 54.7% Museum
50 Israel Museum 60k 39.6 59.4% Museum

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest museum in Brazil?

São Paulo Museum of Art currently leads with an estimated audience of 4.1M people in Brazil.

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