Rascasse Audience Intelligence

Matt Rife Audience in United States

Matt Rife has an estimated audience of 6.8M people in United States.

#6among Comedy in United States#389among people in United States#374in Music & Radio

The average Matt Rife fan in United States is 40.7 years old, balanced, and lives primarily in California.

By number of fans, Matt Rife ranks #8 among the 307 objects in Comedy in United States — 4.5× the group median.

Its fans are 1.4 years older than the group average of 39.3.

Women make up 49.9% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 306 objects in Comedy, Matt Rife fans stand out for their interest in Kim Cattrall, Nikki Glaser and Iliza Shlesinger.

Interest is seasonal: June, November and December account for 40% of the year's searches, September is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Kim Cattrall, Nikki Glaser, Iliza Shlesinger, with strongest over-indexing on Kim Cattrall (51.46× the country average).

Demographically, the Matt Rife audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical Matt Rife fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Kim Cattrall.

Category: Music & Radio · Type: Person · Subtype: Comedy

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
49.9%♀
50.1% male
Age
40.7
average years
Country rank
#5102
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Matt Rife fans

49.9% are female, 50.1% are male, average age 40.7.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Matt Rife audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.7
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Matt Rife audience in United States
Age bracketShare%
16-2413%
25-3421%
35-4425%
45-5423%
55+18%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Matt Rife audience comes from United States.

Worldwide audience distribution share by country for Matt Rife
CountryShare
United States62.6%
United Kingdom8.2%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Matt Rife fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.95×
02Rhode Island~40K1.64×
03South Dakota~30K1.56×
04Montana~30K1.55×
05Ohio~300K1.37×
06Alaska~20K1.28×
07Kentucky~100K1.23×
08Idaho~40K1.21×
09Maine~30K1.17×
10New Hampshire~30K1.10×
11Kansas~60K1.08×
12Connecticut~80K1.07×
13New Jersey~200K1.06×
14Massachusetts~200K1.06×
15West Virginia~40K1.05×
16Missouri~100K1.04×
17Oregon~90K1.04×
18Pennsylvania~300K1.03×
19Michigan~200K1.03×
20Indiana~100K1.03×
21New Mexico~40K1.03×
22Arkansas~60K0.99×
23North Carolina~200K0.98×
24Wisconsin~100K0.98×
25Oklahoma~80K0.98×
26Florida~400K0.97×
27Wyoming~10K0.97×
28Arizona~100K0.94×
29Iowa~60K0.93×
30Washington~100K0.92×
31Tennessee~100K0.92×
32Minnesota~100K0.89×
33Vermont~10K0.89×
34New York~300K0.86×
35Nevada~60K0.86×
36Delaware~20K0.86×
37Colorado~100K0.85×
38Nebraska~30K0.85×
39Virginia~100K0.83×
40Illinois~200K0.82×
41South Carolina~90K0.81×
42California~600K0.80×
43Texas~400K0.77×
44Maryland~100K0.76×
45Utah~50K0.76×
46Mississippi~40K0.74×
47Georgia~200K0.73×
48Alabama~70K0.73×
49Louisiana~70K0.72×
50Hawaii~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Matt Rife, United States
0.58×1.00×1.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Matt Rife audience vs. the country average
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV51.46×
02Nikki GlaserMovies & TV44.90×
03Iliza ShlesingerMovies & TV30.97×
04Tom SeguraMovies & TV27.66×
05Norm MacdonaldMovies & TV23.82×
06Tig NotaroMovies & TV21.71×
07Marc MaronMovies & TV21.42×
08Felicity JonesMovies & TV20.95×
09Jenny SlateMovies & TV19.94×
10Alison BrieMovies & TV19.54×
11Bobby LeeMovies & TV16.59×
12Bert KreischerMovies & TV16.52×
13Whitney CummingsMovies & TV15.61×
14David SpadeMovies & TV15.25×
15Matthew Gray GublerFashion & Accessoires14.97×
16Nick KrollMovies & TV12.83×
17Josh DuhamelFashion & Accessoires12.48×
18Bill BurrMovies & TV11.88×
19Political satireLiterature11.27×
20Robin WilliamsMovies & TV6.88×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Matt Rife audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Matt Rife audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Convenience OrientationPREMIUM1.40×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Matt Rife audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Comedy audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Matt Rife over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/matt-rife-10028352” · Methodology