How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | AAudi Q7 | 348k | 2.9% | 44.2 | 34.9% | Car type |
| 77 | TToyota Prius | 346k | 3.7% | 39.7 | 27.8% | Car type |
| 78 | AAlternative fuel vehicle | 346k | 3.4% | 45.3 | 19.9% | Car type |
| 79 | TToyota Sienna | 344k | 6.9% | 41.8 | 32.0% | Car type |
| 80 | AAudi Q5 | 335k | 1.5% | 37.6 | 33.0% | Car type |
| 81 | PPorsche Cayenne | 331k | 2.0% | 37.8 | 72.2% | Car type |
| 82 | BBMW M3 | 330k | 1.8% | 30.5 | 20.2% | Car type |
| 83 | LLamborghini Urus | 322k | 2.5% | 38.1 | 17.1% | Car type |
| 84 | TToyota Hilux | 322k | 1.2% | 40.7 | 24.5% | Car type |
| 85 | KKia EV6 | 320k | 4.4% | 42.4 | 27.4% | Car type |
| 86 | AAcura ZDX | 319k | 13.3% | 51.1 | 3.9% | Car type |
| 87 | AAcura MDX | 319k | 8.7% | 43.9 | 38.6% | Car type |
| 88 | SSubaru Outback | 317k | 5.7% | 39.9 | 25.9% | Car type |
| 89 | FFord Focus | 316k | 1.6% | 40.6 | 23.5% | Car type |
| 90 | NNissan Skyline | 313k | 4.0% | 32.7 | 17.9% | Car type |
| 91 | FFord Mustang (fourth generation) | 304k | 4.4% | 41.2 | 25.7% | Car type |
| 92 | VVolvo XC90 | 302k | 2.2% | 42.7 | 33.6% | Car type |
| 93 | BBMW X5 (E70) | 301k | 3.4% | 38.2 | 31.8% | Car type |
| 94 | NNissan Sentra | 299k | 4.1% | 44.2 | 27.2% | Car type |
| 95 | LLamborghini Aventador | 297k | 2.8% | 38.9 | 17.7% | Car type |
| 96 | CChevrolet Equinox | 295k | 8.0% | 45.2 | 31.1% | Car type |
| 97 | FFord Fiesta | 293k | 1.7% | 37.0 | 22.6% | Car type |
| 98 | DDodge Durango | 293k | 6.5% | 41.9 | 22.0% | Car type |
| 99 | HHonda HR-V | 292k | 3.3% | 41.3 | 34.7% | Car type |
| 100 | AAudi Q3 | 290k | 1.4% | 38.9 | 25.5% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Canada?
SUVs currently leads with an estimated audience of 8.2M people in Canada.