For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | EEcology | 2.2M | 2.1% | 38.6 | 59.4% | Field of study |
| 77 | CCreative writing | 2.1M | 1.9% | 36.8 | 62.0% | Field of study |
| 78 | AAdult education | 2.1M | 3.3% | 43.0 | 60.6% | Field of study |
| 79 | MMining | 2.1M | 3.7% | 40.6 | 36.1% | Field of study |
| 80 | AAstronomy | 2.1M | 2.2% | 38.6 | 52.9% | Field of study |
| 81 | JJournalism | 2M | 2.0% | 41.8 | 51.2% | Field of study |
| 82 | FFinancial accounting | 1.9M | 3.8% | 43.8 | 47.8% | Field of study |
| 83 | CChild development | 1.9M | 2.0% | 35.6 | 77.4% | Field of study |
| 84 | CComputer programming | 1.9M | 2.1% | 34.3 | 46.2% | Field of study |
| 85 | MMeteorology | 1.9M | 2.1% | 44.5 | 55.6% | Field of study |
| 86 | CComputer security | 1.9M | 2.6% | 40.7 | 40.1% | Field of study |
| 87 | KKinesiology | 1.9M | 2.9% | 44.5 | 61.0% | Field of study |
| 88 | BBusiness marketing | 1.8M | 2.7% | 40.6 | 52.9% | Field of study |
| 89 | SSoftware engineering | 1.8M | 2.1% | 34.9 | 44.7% | Field of study |
| 90 | UUrban planning | 1.8M | 3.7% | 44.3 | 52.1% | Field of study |
| 91 | EEcotourism | 1.8M | 1.6% | 40.4 | 48.4% | Field of study |
| 92 | MMusic education | 1.8M | 3.2% | 35.1 | 43.8% | Field of study |
| 93 | HHuman nutrition | 1.7M | 3.2% | 47.5 | 67.6% | Field of study |
| 94 | PProduct design | 1.7M | 1.9% | 42.0 | 51.2% | Field of study |
| 95 | FFood processing | 1.7M | 2.6% | 43.0 | 49.1% | Field of study |
| 96 | CCommunication studies | 1.7M | 2.2% | 42.3 | 50.3% | Field of study |
| 97 | EEducational psychology | 1.7M | 2.1% | 39.7 | 68.6% | Field of study |
| 98 | SSystems engineering | 1.7M | 2.1% | 41.8 | 36.5% | Field of study |
| 99 | MManagement | 1.6M | 2.0% | 42.2 | 49.7% | Field of study |
| 100 | CComputer engineering | 1.6M | 2.3% | 35.9 | 43.2% | Field of study |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular field of studies compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each field of study by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest field of study in Canada?
Education currently leads with an estimated audience of 12M people in Canada.