Popularity ranking · Canada

The 100 most popular Insurances in Canada

This curated ranking covers the 100 largest insurances in Canada, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 139 insurances tracked in Canada, the 100 ranked here account for the largest measured audience reach. Bourse Direct, Sun Life Financial and Wells Fargo lead the list with a combined estimated audience of 1.1M people. Across all 100 entries the average audience size is 26k, and the largest, Bourse Direct, reaches around 547k people in Canada. Audience size is the estimated number of unique people in Canada who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Canada and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 VHV Versicherungen 529 42.7 47.0% Insurances
77 WWK 522 43.3 50.1% Insurances
78 Goodvest 480 46.6 48.6% Insurances
79 Vaudoise 477 44.6 45.8% Insurances
80 Agipi 434 43.1 47.7% Insurances
81 Groupe Mutuel 419 40.5 43.5% Insurances
82 Auto-Owners Insurance 414 44.3 27.3% Insurances
83 Talanx 404 41.7 42.9% Insurances
84 Crédit Coopératif 403 43.9 43.4% Insurances
85 Amerigroup 357 42.3 58.7% Insurances
86 Rimac Seguros 353 28.1 67.7% Insurances
87 Kereis 350 44.5 47.3% Insurances
88 Huk24 330 43.5 50.9% Insurances
89 NTUC Income 302 39.9 50.3% Insurances
90 R+V Versicherung 291 43.1 47.6% Insurances
91 UnipolSai 265 36.9 41.2% Insurances
92 IKK classic 236 42.5 51.0% Insurances
93 Anadolu Hayat Emeklilik 225 28.6 100.0% Insurances
94 Provinzial 193 43.1 50.1% Insurances
95 Gothaer 185 44.2 49.9% Insurances
96 Wiener Städtische Versicherung 175 39.3 47.7% Insurances
97 HUK-Coburg 168 42.5 43.8% Insurances
98 Genertel 158 42.7 50.0% Insurances
99 LVM Versicherung 141 42.5 38.1% Insurances
100 AOK Baden-Württemberg 134 43.6 41.8% Insurances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular insurances compiled?

Rascasse aggregates anonymized search-behavior signals across Canada and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in Canada?

Bourse Direct currently leads with an estimated audience of 547k people in Canada.

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