How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TToyota RAV4 | 1.3M | 5.1% | 42.5 | 28.8% | Car type |
| 2 | DDodge Ram | 1.2M | 7.3% | 40.0 | 24.3% | Car type |
| 3 | HHonda Civic | 1.1M | 2.6% | 36.6 | 27.1% | Car type |
| 4 | HHonda CR-V | 1M | 4.0% | 46.4 | 30.3% | Car type |
| 5 | FFord Mustang | 991k | 3.7% | 36.2 | 21.1% | Car type |
| 6 | JJeep Wrangler | 947k | 3.9% | 36.9 | 21.5% | |
| 7 | CChevrolet Silverado | 925k | 6.9% | 39.9 | 19.6% | Car type |
| 8 | MMazda CX-5 | 876k | 3.8% | 44.4 | 29.6% | |
| 9 | JJeep Grand Cherokee | 864k | 4.8% | 44.5 | 29.2% | |
| 10 | TToyota Corolla | 842k | 2.4% | 39.5 | 24.2% | Car type |
| 11 | VVolkswagen Tiguan | 832k | 2.9% | 44.0 | 30.2% | Car type |
| 12 | RRange Rover (L322) | 821k | 4.8% | 48.9 | 0.0% | Car type |
| 13 | TTesla Model S | 751k | 4.7% | 39.2 | 39.6% | Car type |
| 14 | TToyota Highlander | 684k | 6.8% | 45.1 | 26.6% | Car type |
| 15 | TTesla Model Y | 683k | 3.2% | 39.0 | 34.1% | Car type |
| 16 | HHyundai Kona | 651k | 5.2% | 42.9 | 20.5% | Car type |
| 17 | TToyota Tacoma | 634k | 6.1% | 40.9 | 19.1% | Car type |
| 18 | NNissan Rogue | 625k | 9.9% | 47.4 | 35.7% | Car type |
| 19 | TTesla Model 3 | 618k | 3.7% | 40.0 | 31.5% | Car type |
| 20 | CChevrolet Corvette | 606k | 4.2% | 38.4 | 19.1% | Car type |
| 21 | TToyota Land Cruiser | 580k | 2.3% | 35.1 | 25.0% | Car type |
| 22 | FFord Escape | 579k | 9.1% | 45.5 | 30.1% | Car type |
| 23 | TToyota Tundra | 554k | 6.0% | 41.0 | 18.6% | Car type |
| 24 | MMitsubishi Outlander | 540k | 5.0% | 43.9 | 35.6% | |
| 25 | NNissan GT-R | 537k | 3.7% | 32.2 | 21.1% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Canada?
Toyota RAV4 currently leads with an estimated audience of 1.3M people in Canada.