Popularity ranking · Canada

The 100 most popular Website / Newspaper / Magazines in Canada

This curated ranking covers the 100 largest website / newspaper / magazines in Canada, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 6.1k website / newspaper / magazines tracked in Canada, the 100 ranked here account for the largest measured audience reach. Instagram, YouTube and TikTok lead the list with a combined estimated audience of 44M people. Across all 100 entries the average audience size is 3.3M, and the largest, Instagram, reaches around 15M people in Canada. Audience size is the estimated number of unique people in Canada who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Canada and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Le Journal de Québec 1.5M 39.1 52.2%
77 Dailymotion 1.5M 40.4 47.1% TV / music streaming
78 Forbes 1.5M 38.4 46.7% Business news
79 Bored Panda 1.4M 40.3 60.3% Humor website
80 Yahoo! 1.4M 38.2 59.7%
81 Sarnia Observer 1.4M 46.8 58.9% Newspaper
82 Cricbuzz 1.4M 29.2 61.3%
83 Le Devoir 1.4M 41.2 53.1% Newspaper
84 Savers 1.4M 40.5 67.7% Marketplace
85 NBCNews.com 1.4M 40.8 54.4%
86 Wikia 1.3M 43.8 26.1%
87 Rotten Tomatoes 1.3M 38.3 45.7%
88 SoundCloud 1.3M 34.1 40.5% TV / music streaming
89 Toronto Life 1.3M 35.8 59.4%
90 The Pirate Bay 1.3M 33.1 67.2% TV series
91 Calgary Herald 1.3M 43.6 54.9% Newspaper
92 StubHub 1.3M 37.4 42.2%
93 Time (magazine) 1.2M 41.0 52.0%
94 Flickr 1.2M 38.1 47.8% Social media
95 RedFlagDeals 1.2M 43.1 54.4%
96 PubMed 1.2M 36.7 54.7% Search engine
97 Cookie (magazine) 1.2M
98 Audible.com 1.2M 42.0 60.3%
99 Patreon 1.2M 39.8 34.4%
100 AccuWeather 1.2M 43.9 46.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across Canada and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in Canada?

Instagram currently leads with an estimated audience of 15M people in Canada.

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