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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Switzerland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Switzerland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Switzerland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Switzerland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | VVehicle insurance | 461k | 0.5% | 43.6 | 33.9% | |
| 77 | HHybrid electric vehicle | 459k | 1.1% | 39.6 | 34.0% | Car type |
| 78 | TTouring motorcycle | 457k | 0.8% | 38.5 | 24.5% | |
| 79 | SSports car | 454k | 0.7% | 39.0 | 28.7% | Car type |
| 80 | MMaserati | 454k | 1.1% | 39.3 | 29.9% | Luxury car manufacturer |
| 81 | MMazda | 451k | 0.6% | 39.8 | 31.0% | Car manufacturer |
| 82 | AAll-terrain vehicle | 451k | 0.6% | 38.6 | 18.0% | Car type |
| 83 | SSustainable transport | 446k | 0.9% | 43.5 | 37.7% | |
| 84 | AAutomobile repair shop | 446k | 0.7% | 38.4 | 29.2% | |
| 85 | YYamaha Motor Company | 441k | 0.9% | 38.9 | 23.2% | Motorcycles |
| 86 | SSuzuki | 440k | 0.6% | 40.1 | 22.9% | Car manufacturer |
| 87 | CCitroën | 439k | 1.0% | 40.8 | 31.4% | Car manufacturer |
| 88 | CCompact car | 439k | 0.6% | 38.0 | 34.8% | Car type |
| 89 | FFiat | 435k | 0.8% | 39.8 | 32.0% | Car manufacturer |
| 90 | AAlfa Romeo | 428k | 1.1% | 42.0 | 29.7% | Car manufacturer |
| 91 | MMotorhome | 427k | 0.8% | 41.8 | 50.2% | |
| 92 | MMinivans | 427k | 0.4% | 43.1 | 29.6% | Car type |
| 93 | FFamily car | 425k | 0.6% | 40.4 | 30.3% | Car type |
| 94 | VVintage car | 422k | 0.8% | 37.4 | 23.0% | Car type |
| 95 | TTrenitalia | 416k | 2.2% | 38.7 | 52.1% | Public transport |
| 96 | PPedelec | 416k | 2.8% | 46.4 | 32.4% | |
| 97 | SSedan (automobile) | 414k | 0.5% | 39.0 | 30.2% | Car type |
| 98 | DDrag racing | 398k | 0.7% | 34.9 | 21.4% | |
| 99 | RRacing | 397k | 0.9% | 38.0 | 28.3% | |
| 100 | AAuto racing | 389k | 0.6% | 39.0 | 33.1% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular cars & mobility audiences compiled?
Rascasse aggregates anonymized search-behavior signals across Switzerland and ranks each cars & mobility audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cars & mobility audience in Switzerland?
AutoScout24 currently leads with an estimated audience of 6.7M people in Switzerland.