Popularity ranking · Switzerland

The 100 most popular Internet & Social Media audiences in Switzerland

This curated ranking covers the 100 largest internet & social media audiences in Switzerland, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 927 internet & social media audiences tracked in Switzerland, the 100 ranked here account for the largest measured audience reach. ChatGPT, Google Maps and Gmail lead the list with a combined estimated audience of 20M people. Across all 100 entries the average audience size is 841k, and the largest, ChatGPT, reaches around 6.7M people in Switzerland. Audience size is the estimated number of unique people in Switzerland who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Switzerland and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Switzerland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Switzerland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Switzerland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Switzerland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Discord 236k 27.7 27.0%
52 PubMed 235k 33.6 59.2% Search engine
53 Tumblr 230k 33.1 52.9% Social media
54 Ecosia 224k 40.1 54.5% Search engine
55 Calvin Kleinen 210k 33.8 48.5% Social media influencer
56 Blog 207k 43.0 56.4% Content type
57 Video blog 201k 38.4 52.2%
58 Jodel 196k 41.9 56.1%
59 Selfie 195k 35.1 57.0% Content type
60 DuckDuckGo 191k 36.1 47.6% Search engine
61 Flickr 190k 38.5 50.8% Social media
62 Playboy 186k 28.1 11.8%
63 Jake Paul 185k 36.6 37.1% Social media influencer
64 Patreon 183k 42.3 36.2%
65 9GAG 181k 34.7 49.8% Humor website
66 BUNTE.de 176k 43.9 75.1% Humor website
67 PromiFlash 174k 41.1 79.8%
68 Azar 172k 34.9 15.2%
69 Google Analytics 162k 38.9 42.8%
70 Yahoo! 160k 34.7 59.9%
71 Hinge 159k 46.4 50.0% Dating
72 Victoria Swarovski 155k 41.1 68.6% Social media influencer
73 Waze 152k 38.9 47.4%
74 Deepfake 150k 37.9 25.9%
75 Julia Beautx 149k 25.0 21.5% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Switzerland and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Switzerland?

ChatGPT currently leads with an estimated audience of 6.7M people in Switzerland.

Other top lists in Switzerland